Is the $32,600 price on this 2023 BMW iX a good deal?

OAV rates this as a Great Deal because the asking price of $32,600 is below the typical market range for this vehicle.

What is the average price for a 2023 BMW iX in GA?

Based on 45 comparable listings in GA, the average asking price for a 2021-2025 BMW iX is $50,877, with prices ranging from $32,600 to $98,700.

How long does a 2023 BMW iX typically stay on dealer lots?

Comparable BMW iX listings in GA spend an average of 39 days on dealer lots.

Where is this 2023 BMW iX located?

This vehicle is listed in Duluth, GA 30096. VIN: WB523CF01PCL87574. Mileage: 78,689 miles.

What is the fair market price range for this 2023 BMW iX?

OAV's Price-to-Market analysis estimates the fair market range is $39,834 to $72,937, based on 182 comparable vehicles.

No Photo Available

Vehicle Details

VINWB523CF01PCL87574

TrimBase

Exterior ColorGray

Drivetrain4WD

TransmissionAutomatic

Fuel TypeElectric

Inventory Typeused

Days on Lot24

2023 BMW iX

Base

Great Deal

$32,60078,689 mi

Duluth, GA 30096

Is this 2023 BMW iX Base a good deal?

OAV verdict: Great Deal

Why: Listed at $32,600, comparable market range $39,834–$72,937, based on 182 comparable listings. Days on lot: 24 days (market average 39 days).

Market price position

$32,600 · $7,234 below market low

$39,834comparable$72,937

Regional range: $39,834 – $72,937
vs. market low: — $7,234 (18% below)
Comparable vehicles: 182

Market Retail Price (MRP™)

$56,386

This vehicle $32,600 · $23,786 (42%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,813

This vehicle $32,600 · $8,213 (20%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–48 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$44,022 – $44,022

Regional Range$39,834 – $72,937

Land Rover Gwinnett

Duluth, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from land rover gwinnett →

Request availability and out-the-door price

OAV will route your inquiry to Land Rover Gwinnett for current availability of this 2023 BMW iX Base and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 BMW iX

Listing updated: Jul 26, 2026

Listed by a franchise dealer in Duluth, GA · On lot for 24 days · VIN verifiable at NHTSA

This used 2023 BMW iX Base is listed at $32,600 by land rover gwinnett in Duluth, GA 30096. It has 78,689 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 182 similar vehicles in the Duluth market, the estimated market range is $39,834 to $72,937. The local market range in GA is $44,022 to $44,022.

This vehicle has been on the lot for 24 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Duluth, GA electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 BMW iX against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Duluth, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WB523CF01PCL87574 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 BMW iX Market in GA

Comparable Vehicles

Average Price

$50,877

Price Range

$32,600–$98,700

Avg Days on Lot

Based on 45 comparable 2021-2025 BMW iX listings in GA, the average asking price is $50,877. This listing at $32,600 is $18,277 below average (36% below market). Comparable prices in GA range from $32,600 to $98,700. Similar vehicles spend an average of 39 days on dealer lots in this market.