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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Lotus Emira Turbo SE

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Vehicle Details

VINSCCLEMYX6THB40777
TrimTurbo SE
Exterior ColorPurple
Inventory Typenew
MSRP$118,800
Days on Lot126

Turbo SE

Fair Price
$118,80013 mi

Dealer-reported mileage — not independently verified by OAV.

New London, CT 06320

Is this 2026 Lotus Emira Turbo SE a good deal?

OAV verdict: Fair Price

Why: Listed at $118,800, comparable market range $112,850–$121,549, based on 12 comparable listings. Days on lot: 126 days (market average 110 days).

Manufacturer MSRPReference

$118,800

This vehicle $118,800 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$118,800 · within market range

Comparable range
$112,850 – $121,549
vs. market
$5,950 above low · $2,749 below high
Comparable vehicles
12

Market Retail Price (MRP™)

$117,200

This vehicle $118,800 · $1,600 (1%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$120,773

This vehicle $118,800 · $1,973 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$112,850 – $121,549
Regional Range$112,850 – $121,549

Secor Auto Group

New London, CT

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Lotus Emira

Listing updated: Aug 15, 2026

Listed by a franchise dealer in New London, CT · On lot for 126 days · VIN verifiable at NHTSA

This new 2026 Lotus Emira Turbo SE is listed at $118,800 by secor auto group in New London, CT 06320. It has 13 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Purple..

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $112,850 to $121,549. The local market range in CT is $112,850 to $121,549. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 126 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader New London, CT market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Lotus Emira against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in New London, CT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SCCLEMYX6THB40777 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Lotus Emira Market in CT

CT Market Listings

22

Average Price

$120,054

Price Range

$97,900–$132,050

Avg Days on Lot

110

Based on all 22 2024-2028 Lotus Emira listings in the CT market, the average asking price is $120,054. This listing at $118,800 is $1,254 below the broader CT average (1% below the CT average). This is a wider, all-trim comparison across CT; OAV's price verdict above uses the closer comparable set. Comparable prices in CT range from $97,900 to $132,050. Similar vehicles spend an average of 110 days on dealer lots in this market.

Similar Lotus Emira Listings in CT

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Turbo SE — compare trims below)