2026 Land Rover Range Rover Velar S
Image from the dealer's site. OAV does not own, control, or store dealer images.View this vehicle at Land Rover Downtown Salt Lake →Vehicle Details
S
Price from the dealer. OAV has not verified whether it includes all dealer-required fees. Ask the dealer for a written out-the-door price.
Salt Lake City, UT 84111
Is this 2026 Land Rover Range Rover Velar S a good deal?
OAV verdict: Overpriced
Why: Listed at $73,579, comparable market range $67,589–$72,021, based on 11 comparable listings.
The verdict judges the asking price only. It does not assess the vehicle's condition, history, fees or total purchase cost.
Market context (not a verdict input): Listed 140 days.
Manufacturer MSRPReference
$73,130This vehicle $73,579 · $449 (1%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$73,579 · $1,558 above market high
- Comparable range
- $67,589 – $72,021
- vs. market high
- + $1,558 (2% above)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$69,805This vehicle $73,579 · $3,774 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$68,731This vehicle $73,579 · $4,848 (7%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-10-01) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–90 days.
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Land Rover Downtown Salt Lake
Salt Lake City, UT
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Land Rover Downtown Salt Lake for current availability of this 2026 Land Rover Range Rover Velar S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Land Rover Range Rover Velar
Listing updated: Oct 1, 2026Listed by a franchise dealer in Salt Lake City, UT · On lot for 140 days · VIN verifiable at NHTSA
This new 2026 Land Rover Range Rover Velar S is listed at $73,579 by Land Rover Downtown Salt Lake in Salt Lake City, UT 84111. The exterior color is White. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above the supported comparable range. Based on 11 comparable listings matched to this vehicle, the estimated market range is $67,589 to $72,021. The local comparable range around Salt Lake City, UT is $67,589 to $72,021; the local cohort is drawn around this dealer's market and can include listings across a state line. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 140 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Oct 1, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Salt Lake City, UT suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
Price history
Asking-price changes for this listing over the last 90 days at this dealer.
- · Increased $549 (+0.8%)$73,579
- Asking price at the start of this 90-day window: $73,030$73,030
Up $549 (+0.8%) across 1 price change.
Based on observations of this listing. Dates reflect when a change was first observed; the dealer's own records may differ.
How this deal is rated
OAV compares this 2026 Land Rover Range Rover Velar against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Salt Lake City, UT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALYJ2EX0TA838392 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Land Rover Range Rover Velar Market in UT
UT Market Listings
23
Average Price
$73,011
Price Range
$67,609–$81,752
Avg Days on Lot
102
Based on all 23 2024-2027 Land Rover Range Rover Velar listings in the UT market, the average asking price is $73,011. This listing at $73,579 is $568 above the broader UT average (1% above the UT average). This is a wider, all-trim comparison across UT; OAV's price verdict above uses the closer comparable set. Comparable prices in UT range from $67,609 to $81,752. Similar vehicles spend an average of 102 days on dealer lots in this market.
Similar Land Rover Range Rover Velar Listings in UT
8 similar listings shown (closest matches by model year and mileage) (subject trim: S — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Range Rover Velar
S
Salt Lake City, UT
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Range Rover Velar
S
Salt Lake City, UT
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Range Rover Velar
S
Salt Lake City, UT
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Range Rover Velar
S
Salt Lake City, UT
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Range Rover Velar
S
Salt Lake City, UT
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Range Rover Velar
S
Salt Lake City, UT
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Land Rover Range Rover Velar
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Image from the dealer's site. OAV does not own, control, or store dealer images.
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