Is the $72,816 price on this 2026 Land Rover Discovery a good deal?

OAV rates this as Overpriced because the asking price of $72,816 is above the typical market range for this vehicle.

How long does a 2026 Land Rover Discovery typically stay on dealer lots?

Comparable Land Rover Discovery listings in MD spend an average of 154 days on dealer lots.

Where is this 2026 Land Rover Discovery located?

This vehicle is listed in Bethesda, MD 20817. VIN: SALRJ2FX6T2525294. Mileage: 10 miles.

What is the fair market price range for this 2026 Land Rover Discovery?

OAV's Price-to-Market analysis estimates the fair market range is $66,181 to $72,100, based on 10 comparable listings matched to this vehicle.

2026 Land Rover Discovery S for Sale in Bethesda, MD

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Vehicle Details

VINSALRJ2FX6T2525294

TrimS

Exterior ColorBlue

Drivetrain4WD

Engine2.0L I4

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$72,816

Days on Lot69

Overpriced

$72,81610 mi

Dealer-reported mileage — not independently verified by OAV.

Bethesda, MD 20817

Is this 2026 Land Rover Discovery S a good deal?

OAV verdict: Overpriced

Why: Listed at $72,816, comparable market range $66,181–$72,100, based on 10 comparable listings. Days on lot: 69 days (market average 154 days).

Manufacturer MSRPReference

$72,816

This vehicle $72,816 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$72,816 · $716 above market high

Comparable range: $66,181 – $72,100
vs. market high: + $716 (1% above)
Comparable vehicles: 10

Market Retail Price (MRP™)

$69,141

This vehicle $72,816 · $3,675 (5%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$68,104

This vehicle $72,816 · $4,712 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-11) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 1–24 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 2.9x longer than comparable vehicles typically take to sell (cohort sells in 1–24 days; this one is at 69). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$72,030 – $72,030

Regional Range$66,181 – $72,100

Jim Coleman Auto Group

Bethesda, MD

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from jim coleman auto group →

Request availability and out-the-door price

OAV will route your inquiry to Jim Coleman Auto Group for current availability of this 2026 Land Rover Discovery S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Land Rover Discovery

Listing updated: Aug 11, 2026

Listed by a franchise dealer in Bethesda, MD · On lot for 69 days · VIN verifiable at NHTSA

This new 2026 Land Rover Discovery S is listed at $72,816 by jim coleman auto group in Bethesda, MD 20817. It has 10 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $66,181 to $72,100. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 69 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Bethesda, MD suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Land Rover Discovery against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Bethesda, MD, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALRJ2FX6T2525294 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Land Rover Discovery Market in MD

MD Market Listings

Average Price

$71,435

Price Range

$43,200–$89,656

Avg Days on Lot

154

Based on all 14 2024-2028 Land Rover Discovery listings in the MD market, the average asking price is $71,435. This listing at $72,816 is $1,381 above the broader MD average (2% above the MD average). This is a wider, all-trim comparison across MD; OAV's price verdict above uses the closer comparable set. Comparable prices in MD range from $43,200 to $89,656. Similar vehicles spend an average of 154 days on dealer lots in this market.