Is the $66,940 price on this 2026 Land Rover Range Rover a good deal?

OAV rates this as a Great Deal because the asking price of $66,940 is below the typical market range for this vehicle.

How long does a 2026 Land Rover Range Rover typically stay on dealer lots?

Comparable Land Rover Range Rover listings in GA spend an average of 60 days on dealer lots.

Where is this 2026 Land Rover Range Rover located?

This vehicle is listed in Atlanta, GA 30328. VIN: SALKP9FU2TA388021. Mileage: 2 miles.

What is the broader-model price range for this 2026 Land Rover Range Rover?

Across 52 same-year Land Rover Range Rover listings spanning trims and configurations, prices range $127,924 to $167,555. This is broader-model context and sits above this vehicle's MSRP, so OAV does not use it as a trim-matched estimate of this vehicle's value.

2026 Land Rover Range Rover SE for Sale in Atlanta, GA

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VINSALKP9FU2TA388021

TrimSE

Drivetrain4WD

Engine3.0L I6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$66,940

Days on Lot2

Great Deal

$66,9402 mi

Dealer-reported mileage — not independently verified by OAV.

Atlanta, GA 30328

Is this 2026 Land Rover Range Rover SE a good deal?

OAV verdict: Great Deal

Why: Listed at $66,940, below a broader same-model range of $127,924–$167,555. That range spans trims and configurations and sits above this vehicle's MSRP, so OAV does not state a precise trim-level discount yet (52 comparable listings). Days on lot: 2 days (market average 60 days).

Manufacturer MSRPReference

$66,940

This vehicle $66,940 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

This vehicle's comparable set spans trims and configurations and sits above its MSRP, so the figures below are shown as broader-model context — not a trim-matched estimate of this vehicle's value. OAV is not stating a precise savings figure until configuration-level matching is applied.

$66,940 · $60,984 below broader-model low

Broader-model range: $127,924 – $167,555
vs. broader-model low: — $60,984
Comparable vehicles: 52

Broader-model listing midpoint

$147,740

This vehicle $66,940 · Broader-model context — not a trim-matched estimate of this vehicle's value

The midpoint of the same-year, same-model comparable set, which currently spans trims and configurations and sits above this vehicle's MSRP. OAV does not use it to state this vehicle's savings until configuration-level matching is applied. How OAV rates new-car deals.

Broader-model average sold price

$140,408

This vehicle $66,940 · Broader-model context — not a trim-matched estimate of this vehicle's value

The average sold price of the same-year, same-model cohort across trims and configurations (sold data through 2026-08-07). Because it spans configurations and sits above this vehicle's MSRP, OAV does not state this vehicle's savings from it yet. How OAV rates new-car deals.

Comparable vehicles nationally recently sold in an estimated 17–81 days.

Verify before inquiring

This listing is priced about 48% below the lowest comparable vehicle in the regional market. A discount this steep is unusual — confirm the vehicle's title status, history, condition, and out-the-door price (pull a vehicle history report and review the photos) before inquiring.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$127,924 – $167,555

Regional Range$117,540 – $178,025

Asbury Automotive

Atlanta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from asbury automotive →

Request availability and out-the-door price

OAV will route your inquiry to Asbury Automotive for current availability of this 2026 Land Rover Range Rover SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Land Rover Range Rover

Listing updated: Aug 7, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 2 days · VIN verifiable at NHTSA

This new 2026 Land Rover Range Rover SE is listed at $66,940 by asbury automotive in Atlanta, GA 30328. It has 2 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 52 comparable listings matched to this vehicle, the estimated market range is $127,924 to $167,555. The local market range in GA is $127,924 to $167,555. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Land Rover Range Rover against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALKP9FU2TA388021 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Land Rover Range Rover Market in GA

GA Market Listings

291

Average Price

$140,869

Price Range

$66,940–$295,172

Avg Days on Lot

Based on all 291 2024-2028 Land Rover Range Rover listings in the GA market, the average asking price is $140,869. This listing at $66,940 is $73,929 below the broader GA average (52% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $66,940 to $295,172. Similar vehicles spend an average of 60 days on dealer lots in this market.