2026 Land Rover Defender X
View this vehicle at hennessy automobile companies →Vehicle Details
X
Dealer-reported mileage — not independently verified by OAV.
Atlanta, GA 30305
Is this 2026 Land Rover Defender X a good deal?
OAV verdict: Fair Price
Why: Listed at $103,871, comparable market range $104,146–$116,103, based on 22 comparable listings. Listed 61 days · longer than most comparable local listings (typical ~45–60 days).
Manufacturer MSRPReference
$104,871This vehicle $103,871 · $1,000 (1%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$103,871 · near the low end of the range
- Comparable range
- $104,146 – $116,103
- vs. market low
- near the low end of the range
- Comparable vehicles
- 22
Market Retail Price (MRP™)
$110,125This vehicle $103,871 · $6,254 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$107,946This vehicle $103,871 · $4,075 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-07) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–90 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hennessy Automobile Companies
Atlanta, GA
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OAV will route your inquiry to Hennessy Automobile Companies for current availability of this 2026 Land Rover Defender X and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Land Rover Defender
Listing updated: Sep 7, 2026Listed by a franchise dealer in Atlanta, GA · On lot for 61 days · VIN verifiable at NHTSA
This new 2026 Land Rover Defender X is listed at $103,871 by hennessy automobile companies in Atlanta, GA 30305. It has 1 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Green. It features a 4WD drivetrain with a 3.0L I6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 22 comparable listings matched to this vehicle, the estimated market range is $104,146 to $116,103. The comparable range in GA is $104,146 to $116,103. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 61 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 7, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Land Rover Defender against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALEX7EU8T2504528 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Land Rover Defender Market in GA
GA Market Listings
297
Average Price
$90,738
Price Range
$69,202–$132,513
Avg Days on Lot
58
Based on all 297 2024-2028 Land Rover Defender listings in the GA market, the average asking price is $90,738. This listing at $103,871 is $13,133 above the broader GA average (14% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $69,202 to $132,513. Similar vehicles spend an average of 58 days on dealer lots in this market.
Similar Land Rover Defender Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: X — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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