Is the $37,998 price on this 2020 Land Rover Defender a good deal?

OAV rates this as Fair Price because the asking price of $37,998 is within the typical market range for this vehicle.

What is the average price for a 2020 Land Rover Defender in CO?

Based on 71 comparable listings in CO, the average asking price for a 2018-2022 Land Rover Defender is $40,958, with prices ranging from $32,022 to $54,300.

How long does a 2020 Land Rover Defender typically stay on dealer lots?

Comparable Land Rover Defender listings in CO spend an average of 52 days on dealer lots.

Where is this 2020 Land Rover Defender located?

This vehicle is listed in Golden, CO 80401. VIN: SALE97EU5L2029690. Mileage: 57,831 miles.

What is the fair market price range for this 2020 Land Rover Defender?

OAV's Price-to-Market analysis estimates the fair market range is $37,998 to $37,998, based on available comparable vehicles.

No Photo Available

Vehicle Details

VINSALE97EU5L2029690

TrimHSE

Exterior ColorGreen

Drivetrain4WD

Engine3.0L I6

TransmissionAutomatic

Fuel TypeElectric / Premium Unleaded

Inventory Typeused

Days on Lot169

2020 Land Rover Defender

HSE

Unscored

$37,99857,831 mi

Golden, CO 80401

Is this 2020 Land Rover Defender HSE a good deal?

OAV verdict: Unscored

Why: Listed at $37,998, comparable market range $37,998–$37,998. Days on lot: 169 days (market average 52 days).

Market price position

$37,998 · only listing at this price

$37,998 — single data point

Regional range: $37,998 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$37,998

This vehicle $37,998 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,553

This vehicle $37,998 · $2,555 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–56 days.

Verify before inquiring

This listing has been on market about 3.0x longer than typical for similar vehicles (cohort sells in 13–56 days; this one is at 169). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Carmax Golden

Golden, CO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from carmax golden →

Request availability and out-the-door price

OAV will route your inquiry to Carmax Golden for current availability of this 2020 Land Rover Defender HSE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2020 Land Rover Defender

Listing updated: Jul 17, 2026

Listed by an independent dealer in Golden, CO · On lot for 169 days · VIN verifiable at NHTSA

This used 2020 Land Rover Defender HSE is listed at $37,998 by carmax golden in Golden, CO 80401. It has 57,831 miles on the odometer. The exterior color is Green. It features a 4WD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Golden market, the estimated market range is $37,998 to $37,998.

This vehicle has been on the lot for 169 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Golden, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Land Rover Defender against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Golden, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALE97EU5L2029690 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Land Rover Defender Market in CO

Comparable Vehicles

Average Price

$40,958

Price Range

$32,022–$54,300

Avg Days on Lot

Based on 71 comparable 2018-2022 Land Rover Defender listings in CO, the average asking price is $40,958. This listing at $37,998 is $2,960 below average (7% below market). Comparable prices in CO range from $32,022 to $54,300. Similar vehicles spend an average of 52 days on dealer lots in this market.