Is the $6,995 price on this 2020 Kia Soul a good deal?

OAV rates this as a Great Deal because the asking price of $6,995 is below the typical market range for this vehicle.

What is the average price for a 2020 Kia Soul in VA?

Based on 488 comparable listings in VA, the average asking price for a 2018-2022 Kia Soul is $14,766, with prices ranging from $5,495 to $31,899.

How long does a 2020 Kia Soul typically stay on dealer lots?

Comparable Kia Soul listings in VA spend an average of 67 days on dealer lots.

Where is this 2020 Kia Soul located?

This vehicle is listed in Roanoke, VA 24017. VIN: KNDJ23AUXL7736280. Mileage: 134,530 miles.

What is the fair market price range for this 2020 Kia Soul?

OAV's Price-to-Market analysis estimates the fair market range is $10,499 to $15,888, based on 5 comparable vehicles.

Vehicle Details

VINKNDJ23AUXL7736280

TrimS

Exterior ColorGray

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot141

2020 Kia Soul

Unscored

$6,995134,530 mi

Roanoke, VA 24017

Is this 2020 Kia Soul S a good deal?

OAV verdict: Unscored

Why: Listed at $6,995, comparable market range $10,499–$15,888, based on 5 comparable listings. Days on lot: 141 days (market average 67 days).

Market price position

Lowest comparable ($)

10,499

Highest comparable ($)

15,888

This vehicle's price ($)

6,995

$6,995 · $3,504 below market low

$10,499comparable$15,888

Regional range: $10,499 – $15,888
vs. market low: — $3,504 (33% below)
Comparable vehicles: 5

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–74 days.

Verify before inquiring

This listing is priced about 33% below the lowest comparable vehicle in the regional market. Discounts at this scale frequently indicate accident damage, branded title (salvage or rebuilt), or undisclosed mechanical issues. Strongly recommend pulling a vehicle history report and inspecting listing photos carefully before inquiring.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$10,499 – $15,888

Dealer Info

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Roanoke, VA

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About This 2020 Kia Soul

Listing updated: May 21, 2026

Listed by an independent dealer in Roanoke, VA · On lot for 141 days · VIN verifiable at NHTSA

This used 2020 Kia Soul S is listed at $6,995 by an independent dealer in Roanoke, VA 24017. It has 134,530 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Roanoke market, the estimated market range is $10,499 to $15,888.

This vehicle has been on the lot for 141 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Roanoke, VA hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Kia Soul against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Roanoke, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDJ23AUXL7736280 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Kia Soul Market in VA

Comparable Vehicles

488

Average Price

$14,766

Price Range

$5,495–$31,899

Avg Days on Lot

Based on 488 comparable 2018-2022 Kia Soul listings in VA, the average asking price is $14,766. This listing at $6,995 is $7,771 below average (53% below market). Comparable prices in VA range from $5,495 to $31,899. Similar vehicles spend an average of 67 days on dealer lots in this market.