Is the $12,888 price on this 2020 Kia Soul a good deal?

OAV rates this as Overpriced because the asking price of $12,888 is above the typical market range for this vehicle.

What is the average price for a 2020 Kia Soul in OR?

Based on 195 comparable listings in OR, the average asking price for a 2018-2022 Kia Soul is $13,387, with prices ranging from $6,465 to $19,999.

How long does a 2020 Kia Soul typically stay on dealer lots?

Comparable Kia Soul listings in OR spend an average of 65 days on dealer lots.

Where is this 2020 Kia Soul located?

This vehicle is listed in Medford, OR 97501. VIN: KNDJ23AU3L7101501. Mileage: 76,701 miles.

What is the fair market price range for this 2020 Kia Soul?

OAV's Price-to-Market analysis estimates the fair market range is $8,499 to $11,998, based on 4 comparable vehicles.

Vehicle Details

VINKNDJ23AU3L7101501

TrimS

Exterior ColorSilver

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot36

Days on Market220

2020 Kia Soul

Unscored

$12,88876,701 miles

Medford, OR 97501

Market price position

Lowest comparable ($)

8,499

Highest comparable ($)

11,998

This vehicle's price ($)

12,888

$12,888 · $890 above market high

$8,499comparable$11,998

Regional range: $8,499 – $11,998
vs. market high: + $890 (7% above)
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–74 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$8,499 – $11,998

Regional Range$8,499 – $11,998

Dealer Info

Hidden

Medford, OR

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About This 2020 Kia Soul

Listing updated: May 6, 2026

Listed by a franchise dealer in Medford, OR · On lot for 36 days · VIN verifiable at NHTSA

This used 2020 Kia Soul S is listed at $12,888 by a franchise dealer in Medford, OR 97501. It has 76,701 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 4 similar vehicles in the Medford market, the estimated market range is $8,499 to $11,998. The local market range in OR is $8,499 to $11,998.

This vehicle has been on the lot for 36 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2020 Kia Soul against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDJ23AU3L7101501 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Kia Soul Market in OR

Comparable Vehicles

195

Average Price

$13,387

Price Range

$6,465–$19,999

Avg Days on Lot

Based on 195 comparable 2018-2022 Kia Soul listings in OR, the average asking price is $13,387. This listing at $12,888 is $499 below average (4% below market). Comparable prices in OR range from $6,465 to $19,999. Similar vehicles spend an average of 65 days on dealer lots in this market.