Is the $14,980 price on this 2020 Kia Soul a good deal?

OAV rates this as Overpriced because the asking price of $14,980 is above the typical market range for this vehicle.

What is the average price for a 2020 Kia Soul in KY?

Based on 241 comparable listings in KY, the average asking price for a 2018-2022 Kia Soul is $13,557, with prices ranging from $4,787 to $23,646.

How long does a 2020 Kia Soul typically stay on dealer lots?

Comparable Kia Soul listings in KY spend an average of 80 days on dealer lots.

Where is this 2020 Kia Soul located?

This vehicle is listed in Lexington, KY 40505. VIN: KNDJ23AU1L7027317. Mileage: 55,423 miles.

What is the fair market price range for this 2020 Kia Soul?

OAV's Price-to-Market analysis estimates the fair market range is $13,495 to $13,495, based on 3 comparable vehicles.

Vehicle Details

VINKNDJ23AU1L7027317

TrimS

Exterior ColorRed

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot371

Days on Market453

2020 Kia Soul

Unscored

$14,98055,423 miles

Lexington, KY 40505

Market price position

Lowest comparable ($)

13,495

Highest comparable ($)

13,495

This vehicle's price ($)

14,980

$14,980 · $1,485 above the market benchmark

$13,495 — single data point

Regional range: $13,495 (3 listings)
vs. market high: + $1,485 (11% above)
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–74 days.

Verify before inquiring

This listing has been on market about 5.0x longer than typical for similar vehicles (cohort sells in 15–74 days; this one is at 371). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$13,495 – $13,495

Dealer Info

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Lexington, KY

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About This 2020 Kia Soul

Listing updated: May 6, 2026

Listed by an independent dealer in Lexington, KY · On lot for 371 days · VIN verifiable at NHTSA

This used 2020 Kia Soul S is listed at $14,980 by an independent dealer in Lexington, KY 40505. It has 55,423 miles on the odometer. The exterior color is Red. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 3 similar vehicles in the Lexington market, the estimated market range is $13,495 to $13,495.

This vehicle has been on the lot for 371 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2020 Kia Soul against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Lexington, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDJ23AU1L7027317 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Kia Soul Market in KY

Comparable Vehicles

241

Average Price

$13,557

Price Range

$4,787–$23,646

Avg Days on Lot

Based on 241 comparable 2018-2022 Kia Soul listings in KY, the average asking price is $13,557. This listing at $14,980 is $1,423 above average (10% above market). Comparable prices in KY range from $4,787 to $23,646. Similar vehicles spend an average of 80 days on dealer lots in this market.