Vehicle Details
2023 Kia Soul
LX
Hayward, CA 94544
Is this 2023 Kia Soul LX a good deal?
OAV verdict: Fair Price
Why: Listed at $19,999, comparable market range $14,460–$20,683, based on 37 comparable listings. Days on lot: 6 days (market average 94 days).
Market price position
$19,999 · within market range
- Regional range
- $14,460 – $20,683
- vs. market
- $5,539 above low · $684 below high
- Comparable vehicles
- 37
Similar vehicles recently sold in an estimated 15–66 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Hayward, CA
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About This 2023 Kia Soul
Listing updated: May 21, 2026Listed by an independent dealer in Hayward, CA · On lot for 6 days · VIN verifiable at NHTSA
This used 2023 Kia Soul LX is listed at $19,999 by an independent dealer in Hayward, CA 94544. It has 18,935 miles on the odometer. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 37 similar vehicles in the Hayward market, the estimated market range is $14,460 to $20,683.
This vehicle has been on the lot for 6 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hayward, CA hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Kia Soul against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Hayward, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDJ23AU0P7201156 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Kia Soul Market in CA
Comparable Vehicles
1,468
Average Price
$17,647
Price Range
$8,666–$28,105
Avg Days on Lot
94
Based on 1,468 comparable 2021-2025 Kia Soul listings in CA, the average asking price is $17,647. This listing at $19,999 is $2,352 above average (13% above market). Comparable prices in CA range from $8,666 to $28,105. Similar vehicles spend an average of 94 days on dealer lots in this market.
Similar Kia Soul Listings in CA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: LX — compare trims below)

2021 Kia Soul
LX
Duarte, CA

2021 Kia Soul
LX
Temecula, CA

2022 Kia Soul
LX
Bakersfield, CA

2022 Kia Soul
LX
Costa Mesa, CA

2023 Kia Soul
LX
Colma, CA

2023 Kia Soul
LX
San Jose, CA

2023 Kia Soul
LX
Riverside, CA

2024 Kia Soul
LX
Citrus Heights, CA