2027 Kia Seltos S
View this vehicle at rusty wallace kia morristown →Vehicle Details
S
Dealer-reported mileage — not independently verified by OAV.
Morristown, TN 37814
Is this 2027 Kia Seltos S a good deal?
OAV verdict: Fair Price
Why: Listed at $31,149, comparable market range $29,449–$34,149, based on 12 comparable listings. Listed 26 days · about typical for comparable local listings (typical ~15–30 days).
Manufacturer MSRPReference
$30,250This vehicle $31,149 · $899 (3%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$31,149 · within market range
- Comparable range
- $29,449 – $34,149
- vs. market
- $1,700 above low · $3,000 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$31,799This vehicle $31,149 · $650 (2%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,297This vehicle $31,149 · $148 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-02) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 6–20 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Rusty Wallace Kia Morristown
Morristown, TN
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Rusty Wallace Kia Morristown for current availability of this 2027 Kia Seltos S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Kia Seltos
Listing updated: Sep 2, 2026Listed by a franchise dealer in Morristown, TN · On lot for 26 days · VIN verifiable at NHTSA
This new 2027 Kia Seltos S is listed at $31,149 by rusty wallace kia morristown in Morristown, TN 37814. It has 11 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 12 comparable listings matched to this vehicle, the estimated market range is $29,449 to $34,149. The comparable range in TN is $29,449 to $34,149. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 26 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 2, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Morristown, TN suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2027 Kia Seltos against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Morristown, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDELCD38V5018808 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2027 Kia Seltos Market in TN
TN Market Listings
272
Average Price
$30,652
Price Range
$26,364–$34,127
Avg Days on Lot
40
Based on all 272 2025-2029 Kia Seltos listings in the TN market, the average asking price is $30,652. This listing at $31,149 is $497 above the broader TN average (2% above the TN average). This is a wider, all-trim comparison across TN; OAV's price verdict above uses the closer comparable set. Comparable prices in TN range from $26,364 to $34,127. Similar vehicles spend an average of 40 days on dealer lots in this market.
Similar Kia Seltos Listings in TN
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: S — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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