Is the $31,230 price on this 2027 Kia Seltos a good deal?

OAV rates this as Fair Price because the asking price of $31,230 is within the typical market range for this vehicle.

How long does a 2027 Kia Seltos typically stay on dealer lots?

Comparable Kia Seltos listings in WI spend an average of 38 days on dealer lots.

Where is this 2027 Kia Seltos located?

This vehicle is listed in Sparta, WI 54656. VIN: KNDEDCD38V7016655. Mileage: 15 miles.

2027 Kia Seltos S for Sale in Sparta, WI

No Photo Available

Vehicle Details

VINKNDEDCD38V7016655

TrimS

Exterior ColorBrown

Drivetrain4WD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$31,230

Days on Lot7

Unscored

$31,23015 mi

Dealer-reported mileage — not independently verified by OAV.

Sparta, WI 54656

Is this 2027 Kia Seltos S a good deal?

OAV verdict: Unscored

Why: Listed at $31,230, comparable market range $29,585–$32,685, based on 9 comparable listings. Days on lot: 7 days (market average 38 days).

Manufacturer MSRPReference

$31,230

This vehicle $31,230 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$31,230 · within market range

Comparable range: $29,585 – $32,685
vs. market: $1,645 above low · $1,455 below high
Comparable vehicles: 9

Market Retail Price (MRP™)

$31,135

This vehicle $31,230 · $95 (0%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$31,121

This vehicle $31,230 · $109 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–48 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$29,585 – $32,685

Regional Range$29,585 – $32,984

Morrie's Auto Group

Sparta, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from morrie's auto group →

Request availability and out-the-door price

OAV will route your inquiry to Morrie's Auto Group for current availability of this 2027 Kia Seltos S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Kia Seltos

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Sparta, WI · On lot for 7 days · VIN verifiable at NHTSA

This new 2027 Kia Seltos S is listed at $31,230 by morrie's auto group in Sparta, WI 54656. It has 15 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Brown. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 9 comparable listings matched to this vehicle for its price verdict, the estimated market range is $29,585 to $32,685. The local market range in WI is $29,585 to $32,685.

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Sparta, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Kia Seltos against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Sparta, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDEDCD38V7016655 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Kia Seltos Market in WI

WI Market Listings

262

Average Price

$30,813

Price Range

$20,277–$38,019

Avg Days on Lot

Based on all 262 2025-2029 Kia Seltos listings in the WI market, the average asking price is $30,813. This listing at $31,230 is $417 above average (1% above market). Comparable prices in WI range from $20,277 to $38,019. Similar vehicles spend an average of 38 days on dealer lots in this market.