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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Hyundai Sonata SEL

2026 Hyundai SonataView this vehicle at alm hyundai lumberton →

Vehicle Details

VINKMHL64JA6TA578317
TrimSEL
Exterior ColorBlack
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$31,005
Days on Lot93

SEL

Fair Price
$27,12423 mi

Dealer-reported mileage — not independently verified by OAV.

Lumberton, NC 28358

Is this 2026 Hyundai Sonata SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $27,124, comparable market range $26,067–$27,956, based on 24 comparable listings. Listed 93 days · about typical for comparable local listings (typical ~45–180 days).

Manufacturer MSRPReference

$31,005

This vehicle $27,124 · $3,881 (13%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$27,124 · within market range

Comparable range
$26,067 – $27,956
vs. market
$1,057 above low · $832 below high
Comparable vehicles
24

Market Retail Price (MRP™)

$27,012

This vehicle $27,124 · $112 (0%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$30,069

This vehicle $27,124 · $2,945 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 2197 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$26,067 – $27,956
Regional Range$26,067 – $32,347

Alm Hyundai Lumberton

Lumberton, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Sonata

Listing updated: Aug 29, 2026

Listed by a franchise dealer in Lumberton, NC · On lot for 93 days · VIN verifiable at NHTSA

This new 2026 Hyundai Sonata SEL is listed at $27,124 by alm hyundai lumberton in Lumberton, NC 28358. It has 23 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 24 comparable listings matched to this vehicle, the estimated market range is $26,067 to $27,956. The local market range in NC is $26,067 to $27,956. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 93 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Lumberton, NC sedans market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2026 Hyundai Sonata against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Lumberton, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KMHL64JA6TA578317 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Sonata Market in NC

NC Market Listings

333

Average Price

$27,528

Price Range

$21,600–$32,534

Avg Days on Lot

90

Based on all 333 2024-2028 Hyundai Sonata listings in the NC market, the average asking price is $27,528. This listing at $27,124 is $404 below the broader NC average (1% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $21,600 to $32,534. Similar vehicles spend an average of 90 days on dealer lots in this market.

Similar Hyundai Sonata Listings in NC

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)