Is the $28,679 price on this 2026 Hyundai Sonata a good deal?

OAV rates this as Fair Price because the asking price of $28,679 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Sonata in OR?

Based on 708 comparable listings in OR, the average asking price for a 2024-2028 Hyundai Sonata is $28,490, with prices ranging from $18,355 to $38,684.

How long does a 2026 Hyundai Sonata typically stay on dealer lots?

Comparable Hyundai Sonata listings in OR spend an average of 99 days on dealer lots.

Where is this 2026 Hyundai Sonata located?

This vehicle is listed in Eugene, OR 97401. VIN: KMHL24JAXTA550449. Mileage: mileage not reported.

What is the fair market price range for this 2026 Hyundai Sonata?

OAV's Price-to-Market analysis estimates the fair market range is $28,197 to $29,182, based on 3 comparable vehicles.

Vehicle Details

VINKMHL24JAXTA550449

TrimSE

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$29,600

Days on Lot194

2026 Hyundai Sonata

Unscored

$28,679Mileage not verified

Eugene, OR 97401

Is this 2026 Hyundai Sonata SE a good deal?

OAV verdict: Unscored

Why: Listed at $28,679, comparable market range $28,197–$29,182, based on 3 comparable listings. Days on lot: 194 days (market average 99 days).

Market price position

Lowest comparable ($)

28,197

Highest comparable ($)

29,182

This vehicle's price ($)

28,679

$28,679 · within market range

$28,197comparable$29,182

Regional range: $28,197 – $29,182
vs. market: $482 above low · $503 below high
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 6–84 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$28,197 – $29,182

Regional Range$27,290 – $29,182

Dealer Info

Hidden

Eugene, OR

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About This 2026 Hyundai Sonata

Listing updated: May 19, 2026

Listed by a franchise dealer in Eugene, OR · On lot for 194 days · VIN verifiable at NHTSA

This new 2026 Hyundai Sonata SE is listed at $28,679 by a franchise dealer in Eugene, OR 97401. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Eugene market, the estimated market range is $28,197 to $29,182. The local market range in OR is $28,197 to $29,182.

This vehicle has been on the lot for 194 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Eugene, OR sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Sonata against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eugene, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KMHL24JAXTA550449 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Sonata Market in OR

Comparable Vehicles

708

Average Price

$28,490

Price Range

$18,355–$38,684

Avg Days on Lot

Based on 708 comparable 2024-2028 Hyundai Sonata listings in OR, the average asking price is $28,490. This listing at $28,679 is $189 above average (1% above market). Comparable prices in OR range from $18,355 to $38,684. Similar vehicles spend an average of 99 days on dealer lots in this market.