Is the $15,568 price on this 2018 Toyota RAV4 a good deal?

OAV rates this as a Great Deal because the asking price of $15,568 is below the typical market range for this vehicle.

What is the average price for a 2018 Toyota RAV4 in NC?

Based on 2,695 comparable listings in NC, the average asking price for a 2016-2020 Toyota RAV4 is $22,387, with prices ranging from $8,000 to $34,590.

How long does a 2018 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in NC spend an average of 31 days on dealer lots.

Where is this 2018 Toyota RAV4 located?

This vehicle is listed in Durham, NC 27713. VIN: JTMZFREV3JJ737798. Mileage: 157,086 miles.

What is the fair market price range for this 2018 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $15,789 to $18,725, based on 12 comparable vehicles.

No Photo Available

Vehicle Details

VINJTMZFREV3JJ737798

TrimLE

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot6

2018 Toyota RAV4

Great Deal

$15,568157,086 mi

Durham, NC 27713

Is this 2018 Toyota RAV4 LE a good deal?

OAV verdict: Great Deal

Why: Listed at $15,568, comparable market range $15,789–$18,725, based on 12 comparable listings. Days on lot: 6 days (market average 31 days).

Market price position

$15,568 · $221 below market low

$15,789comparable$18,725

Regional range: $15,789 – $18,725
vs. market low: — $221 (1% below)
Comparable vehicles: 12

Market Retail Price (MRP™)

$17,257

This vehicle $15,568 · $1,689 (10%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$14,239

This vehicle $15,568 · $1,329 (9%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-15) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–39 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$15,789 – $18,725

Regional Range$11,900 – $23,849

Hendrick Chevrolet Buick Gmc Southpoint

Durham, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from hendrick chevrolet buick gmc southpoint →

Request availability and out-the-door price

OAV will route your inquiry to Hendrick Chevrolet Buick Gmc Southpoint for current availability of this 2018 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Toyota RAV4

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Durham, NC · On lot for 6 days · VIN verifiable at NHTSA

This used 2018 Toyota RAV4 LE is listed at $15,568 by hendrick chevrolet buick gmc southpoint in Durham, NC 27713. It has 157,086 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 similar vehicles in the Durham market, the estimated market range is $15,789 to $18,725. The local market range in NC is $15,789 to $18,725.

This vehicle has been on the lot for 6 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durham, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durham, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMZFREV3JJ737798 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Toyota RAV4 Market in NC

Comparable Vehicles

2,695

Average Price

$22,387

Price Range

$8,000–$34,590

Avg Days on Lot

Based on 2,695 comparable 2016-2020 Toyota RAV4 listings in NC, the average asking price is $22,387. This listing at $15,568 is $6,819 below average (30% below market). Comparable prices in NC range from $8,000 to $34,590. Similar vehicles spend an average of 31 days on dealer lots in this market.