Vehicle Details
2023 Toyota RAV4
XLE
Carter Lake, IA 51510
Is this 2023 Toyota RAV4 XLE a good deal?
OAV verdict: Great Deal
Why: Listed at $28,430, comparable market range $28,500–$34,998, based on 11 comparable listings. Days on lot: 66 days (market average 47 days).
Market price position
$28,430 · $70 below market low
- Regional range
- $28,500 – $34,998
- vs. market low
- — $70 (0% below)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$31,749This vehicle $28,430 · $3,319 (10%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$25,871This vehicle $28,430 · $2,559 (10%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 11–37 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Fetts City Super Shop Inc
Carter Lake, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Fetts City Super Shop Inc for current availability of this 2023 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Jul 28, 2026Listed by an independent dealer in Carter Lake, IA · On lot for 66 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE is listed at $28,430 by fetts city super shop inc in Carter Lake, IA 51510. It has 104,332 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 similar vehicles in the Carter Lake market, the estimated market range is $28,500 to $34,998.
This vehicle has been on the lot for 66 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Carter Lake, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Carter Lake, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMRWRFV5PD174856 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in IA
Comparable Vehicles
197
Average Price
$32,787
Price Range
$19,493–$49,900
Avg Days on Lot
47
Based on 197 comparable 2021-2025 Toyota RAV4 listings in IA, the average asking price is $32,787. This listing at $28,430 is $4,357 below average (13% below market). Comparable prices in IA range from $19,493 to $49,900. Similar vehicles spend an average of 47 days on dealer lots in this market.
Similar Toyota RAV4 Listings in IA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)
2021 Toyota RAV4
XLE
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2021 Toyota RAV4
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Iowa City, IA
2022 Toyota RAV4
XLE
Ankeny, IA
2021 Toyota RAV4
XLE
Iowa City, IA
2021 Toyota RAV4
XLE
Dubuque, IA
2021 Toyota RAV4
XLE
Storm Lake, IA
2021 Toyota RAV4
XLE
West Burlington, IA
2021 Toyota RAV4
XLE
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