Is the $37,320 price on this 2023 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $37,320 is within the typical market range for this vehicle.

How long does a 2023 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in NH spend an average of 41 days on dealer lots.

Where is this 2023 Toyota RAV4 located?

This vehicle is listed in Milford, NH 03055. VIN: JTMEB3FV1PD115472. Mileage: 58,041 miles.

What is the fair market price range for this 2023 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $36,998 to $46,100, based on 35 comparable listings matched to this vehicle.

2023 Toyota RAV4 XSE for Sale in Milford, NH

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VINJTMEB3FV1PD115472

TrimXSE

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeElectric / Unleaded

Inventory Typeused

Days on Lot179

XSE

Fair Price

$37,32058,041 mi

Milford, NH 03055

Is this 2023 Toyota RAV4 XSE a good deal?

OAV verdict: Fair Price

Why: Listed at $37,320, comparable market range $36,998–$46,100, based on 35 comparable listings. Days on lot: 179 days (market average 41 days).

Market price position

$37,320 · within market range

Comparable range: $36,998 – $46,100
vs. market: $322 above low · $8,780 below high
Comparable vehicles: 35

Market Retail Price (MRP™)

$41,549

This vehicle $37,320 · $4,229 (10%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,526

This vehicle $37,320 · $794 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-04) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 20–55 days.

Verify before inquiring

This listing has been available about 3.3x longer than comparable vehicles typically take to sell (cohort sells in 20–55 days; this one is at 179). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$36,998 – $46,100

Horseless Carriage

Milford, NH

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from horseless carriage →

Request availability and out-the-door price

OAV will route your inquiry to Horseless Carriage for current availability of this 2023 Toyota RAV4 XSE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Aug 4, 2026

Listed by an independent dealer in Milford, NH · On lot for 179 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XSE is listed at $37,320 by horseless carriage in Milford, NH 03055. It has 58,041 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 35 comparable listings matched to this vehicle, the estimated market range is $36,998 to $46,100. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 179 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Milford, NH suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Milford, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMEB3FV1PD115472 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in NH

NH Market Listings

115

Average Price

$32,685

Price Range

$21,900–$46,998

Avg Days on Lot

Based on all 115 2021-2025 Toyota RAV4 listings in the NH market, the average asking price is $32,685. This listing at $37,320 is $4,635 above the broader NH average (14% above the NH average). This is a wider, all-trim comparison across NH; OAV's price verdict above uses the closer comparable set. Comparable prices in NH range from $21,900 to $46,998. Similar vehicles spend an average of 41 days on dealer lots in this market.