Is the $16,900 price on this 2018 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $16,900 is within the typical market range for this vehicle.

What is the average price for a 2018 Toyota RAV4 in KY?

Based on 159 comparable listings in KY, the average asking price for a 2016-2020 Toyota RAV4 is $21,078, with prices ranging from $9,990 to $33,694.

How long does a 2018 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in KY spend an average of 61 days on dealer lots.

Where is this 2018 Toyota RAV4 located?

This vehicle is listed in Ashland, KY 41101. VIN: JTMBFREV9JJ743476. Mileage: 124,854 miles.

No Photo Available

Vehicle Details

VINJTMBFREV9JJ743476

TrimLE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot458

2018 Toyota RAV4

Unscored

$16,900124,854 mi

Ashland, KY 41101

Is this 2018 Toyota RAV4 LE a good deal?

OAV verdict: Unscored

Why: Listed at $16,900, comparable market range $15,443–$23,689, based on 6 comparable listings. Days on lot: 458 days (market average 61 days).

Market price position

$16,900 · within market range

$15,443comparable$23,689

Regional range: $15,443 – $23,689
vs. market: $1,457 above low · $6,789 below high
Comparable vehicles: 6

Market Retail Price (MRP™)

$19,566

This vehicle $16,900 · $2,666 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$16,443

This vehicle $16,900 · $457 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–39 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 11.7x longer than typical for similar vehicles (cohort sells in 10–39 days; this one is at 458). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$23,689 – $23,689

Regional Range$15,443 – $23,689

Affordable Automotive Of Ashland

Ashland, KY

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from affordable automotive of ashland →

Request availability and out-the-door price

OAV will route your inquiry to Affordable Automotive Of Ashland for current availability of this 2018 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Toyota RAV4

Listing updated: Jul 27, 2026

Listed by an independent dealer in Ashland, KY · On lot for 458 days · VIN verifiable at NHTSA

This used 2018 Toyota RAV4 LE is listed at $16,900 by affordable automotive of ashland in Ashland, KY 41101. It has 124,854 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 6 similar vehicles in the Ashland market, the estimated market range is $15,443 to $23,689. The local market range in KY is $23,689 to $23,689.

This vehicle has been on the lot for 458 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ashland, KY suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Ashland, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMBFREV9JJ743476 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Toyota RAV4 Market in KY

Comparable Vehicles

159

Average Price

$21,078

Price Range

$9,990–$33,694

Avg Days on Lot

Based on 159 comparable 2016-2020 Toyota RAV4 listings in KY, the average asking price is $21,078. This listing at $16,900 is $4,178 below average (20% below market). Comparable prices in KY range from $9,990 to $33,694. Similar vehicles spend an average of 61 days on dealer lots in this market.