Is the $20,992 price on this 2018 Toyota RAV4 a good deal?

OAV rates this as Overpriced because the asking price of $20,992 is above the typical market range for this vehicle.

What is the average price for a 2018 Toyota RAV4 in WI?

Based on 141 comparable listings in WI, the average asking price for a 2016-2020 Toyota RAV4 is $22,502, with prices ranging from $11,500 to $38,337.

How long does a 2018 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in WI spend an average of 30 days on dealer lots.

Where is this 2018 Toyota RAV4 located?

This vehicle is listed in Madison, WI 53718. VIN: JTMBFREV1JD243603. Mileage: 89,883 miles.

2018 Toyota RAV4 LE for Sale in Madison, WI

No Photo Available

Vehicle Details

VINJTMBFREV1JD243603

TrimLE

Exterior ColorGray

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot2

Unscored

$20,99289,883 mi

Madison, WI 53718

Is this 2018 Toyota RAV4 LE a good deal?

OAV verdict: Unscored

Why: Listed at $20,992, comparable market range $20,500–$20,799, based on 3 comparable listings. Days on lot: 2 days (market average 30 days).

Market price position

$20,992 · $193 above market high

Regional range: $20,500 – $20,799
vs. market high: + $193 (1% above)
Comparable vehicles: 3

Market Retail Price (MRP™)

$20,650

This vehicle $20,992 · $342 (2%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$18,740

This vehicle $20,992 · $2,252 (12%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–39 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$20,500 – $20,799

East Madison Toyota

Madison, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from east madison toyota →

Request availability and out-the-door price

OAV will route your inquiry to East Madison Toyota for current availability of this 2018 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Toyota RAV4

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Madison, WI · On lot for 2 days · VIN verifiable at NHTSA

This used 2018 Toyota RAV4 LE is listed at $20,992 by east madison toyota in Madison, WI 53718. It has 89,883 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Madison market, the estimated market range is $20,500 to $20,799.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMBFREV1JD243603 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Toyota RAV4 Market in WI

Comparable Vehicles

141

Average Price

$22,502

Price Range

$11,500–$38,337

Avg Days on Lot

Based on 141 comparable 2016-2020 Toyota RAV4 listings in WI, the average asking price is $22,502. This listing at $20,992 is $1,510 below average (7% below market). Comparable prices in WI range from $11,500 to $38,337. Similar vehicles spend an average of 30 days on dealer lots in this market.