2023 Toyota RAV4 XLE Premium
Vehicle Details
XLE Premium
Auburn, ME 04210
Is this 2023 Toyota RAV4 XLE Premium a good deal?
OAV verdict: Fair Price
Why: Listed at $34,999, comparable market range $30,990–$38,494, based on 22 comparable listings. Listed 5 days · fresher than most comparable local listings (typical ~15–60 days).
Market price position
$34,999 · within market range
- Comparable range
- $30,990 – $38,494
- vs. market
- $4,009 above low · $3,495 below high
- Comparable vehicles
- 22
Market Retail Price (MRP™)
$34,742This vehicle $34,999 · $257 (1%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$34,728This vehicle $34,999 · $271 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–41 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Emerson Toyota
Auburn, ME
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Request availability and out-the-door price
OAV will route your inquiry to Emerson Toyota for current availability of this 2023 Toyota RAV4 XLE Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Aug 25, 2026Listed by a franchise dealer in Auburn, ME · On lot for 5 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE Premium is listed at $34,999 by emerson toyota in Auburn, ME 04210. It has 31,251 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 22 comparable listings matched to this vehicle, the estimated market range is $30,990 to $38,494. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Auburn, ME suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Auburn, ME, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMA1RFV0PD101860 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in ME
ME Market Listings
130
Average Price
$33,610
Price Range
$20,990–$44,999
Avg Days on Lot
47
Based on all 130 2021-2025 Toyota RAV4 listings in the ME market, the average asking price is $33,610. This listing at $34,999 is $1,389 above the broader ME average (4% above the ME average). This is a wider, all-trim comparison across ME; OAV's price verdict above uses the closer comparable set. Comparable prices in ME range from $20,990 to $44,999. Similar vehicles spend an average of 47 days on dealer lots in this market.
Similar Toyota RAV4 Listings in ME
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE Premium — compare trims below)
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