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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota RAV4 Plug-in Hybrid SE

2026 Toyota RAV4 Plug-in HybridView this vehicle at cma's toyota of martinsburg →

Vehicle Details

VINJTM7ERAVXTJ041510
TrimSE
Exterior ColorGray
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeElectric / Unleaded
Inventory Typenew
MSRP$44,719
Days on Lot2

SE

Fair Price
$45,294Mileage not verified

Martinsburg, WV 25401

Is this 2026 Toyota RAV4 Plug-in Hybrid SE a good deal?

OAV verdict: Fair Price

Why: Listed at $45,294, comparable market range $44,014–$54,473, based on 16 comparable listings. Listed 2 days.

Manufacturer MSRPReference

$44,719

This vehicle $45,294 · $575 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$45,294 · within market range

Comparable range
$44,014 – $54,473
vs. market
$1,280 above low · $9,179 below high
Comparable vehicles
16

Market Retail Price (MRP™)

$49,244

This vehicle $45,294 · $3,950 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,255

This vehicle $45,294 · $39 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-21) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1450 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$44,014 – $54,473

Cma's Toyota Of Martinsburg

Martinsburg, WV

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4 Plug-in Hybrid

Listing updated: Sep 21, 2026

Listed by a franchise dealer in Martinsburg, WV · On lot for 2 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 Plug-in Hybrid SE is listed at $45,294 by cma's toyota of martinsburg in Martinsburg, WV 25401. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 16 comparable listings matched to this vehicle, the estimated market range is $44,014 to $54,473. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 21, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Martinsburg, WV suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Martinsburg, WV, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAVXTJ041510 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2026 Toyota RAV4 Plug-in Hybrid Market in WV

WV Market Listings

19

Average Price

$49,453

Price Range

$45,059–$54,519

Avg Days on Lot

25

Based on all 19 2024-2027 Toyota RAV4 Plug-in Hybrid listings in the WV market, the average asking price is $49,453. This listing at $45,294 is $4,159 below the broader WV average (8% below the WV average). This is a wider, all-trim comparison across WV; OAV's price verdict above uses the closer comparable set. Comparable prices in WV range from $45,059 to $54,519. Similar vehicles spend an average of 25 days on dealer lots in this market.

Similar Toyota RAV4 Plug-in Hybrid Listings in WV

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.