2026 Toyota RAV4 Plug-in Hybrid XSE
Vehicle Details
XSE
Milford, MA 01757
Is this 2026 Toyota RAV4 Plug-in Hybrid XSE a good deal?
OAV verdict: Great Deal
Why: Listed at $49,604, comparable market range $49,725–$55,137, based on 98 comparable listings. Listed 35 days · about typical for comparable local listings (typical ~15–45 days).
Manufacturer MSRPReference
$49,509This vehicle $49,604 · $95 (0%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$49,604 · $121 below market low
- Comparable range
- $49,725 – $55,137
- vs. market low
- — $121 (0% below)
- Comparable vehicles
- 98
Market Retail Price (MRP™)
$52,431This vehicle $49,604 · $2,827 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$52,669This vehicle $49,604 · $3,065 (6%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-28) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 11–38 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Imperial Toyota
Milford, MA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Imperial Toyota for current availability of this 2026 Toyota RAV4 Plug-in Hybrid XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota RAV4 Plug-in Hybrid
Listing updated: Aug 28, 2026Listed by a franchise dealer in Milford, MA · On lot for 35 days · VIN verifiable at NHTSA
This new 2026 Toyota RAV4 Plug-in Hybrid XSE is listed at $49,604 by imperial toyota in Milford, MA 01757. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 98 comparable listings matched to this vehicle, the estimated market range is $49,725 to $55,137. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 35 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Milford, MA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Milford, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAVXTJ028286 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota RAV4 Plug-in Hybrid Market in MA
MA Market Listings
183
Average Price
$49,319
Price Range
$45,191–$53,815
Avg Days on Lot
31
Based on all 183 2024-2028 Toyota RAV4 Plug-in Hybrid listings in the MA market, the average asking price is $49,319. This listing at $49,604 is $285 above the broader MA average (1% above the MA average). This is a wider, all-trim comparison across MA; OAV's price verdict above uses the closer comparable set. Comparable prices in MA range from $45,191 to $53,815. Similar vehicles spend an average of 31 days on dealer lots in this market.
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