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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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2026 Toyota RAV4 Plug-in Hybrid SE

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Vehicle Details

VINJTM7ERAV9TJ030661
TrimSE
Exterior ColorGray
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeElectric / Unleaded
Inventory Typenew
MSRP$44,499
Days on Lot20

SE

Fair Price
$44,898Mileage not verified

Murray, UT 84107

Is this 2026 Toyota RAV4 Plug-in Hybrid SE a good deal?

OAV verdict: Fair Price

Why: Listed at $44,898, comparable market range $43,664–$46,396, based on 17 comparable listings. Listed 20 days · about typical for comparable local listings (typical ~15–30 days).

Manufacturer MSRPReference

$44,499

This vehicle $44,898 · $399 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$44,898 · within market range

Comparable range
$43,664 – $46,396
vs. market
$1,234 above low · $1,498 below high
Comparable vehicles
17

Market Retail Price (MRP™)

$45,030

This vehicle $44,898 · $132 (0%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,063

This vehicle $44,898 · $165 (0%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-22) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1138 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$44,208 – $44,528
Regional Range$43,664 – $46,396

Larry H. Miller Toyota Murray

Murray, UT

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4 Plug-in Hybrid

Listing updated: Aug 22, 2026

Listed by a franchise dealer in Murray, UT · On lot for 20 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 Plug-in Hybrid SE is listed at $44,898 by larry h. miller toyota murray in Murray, UT 84107. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $43,664 to $46,396. The local market range in UT is $44,208 to $44,528. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 20 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Murray, UT suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Murray, UT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAV9TJ030661 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Plug-in Hybrid Market in UT

UT Market Listings

53

Average Price

$50,614

Price Range

$43,664–$57,793

Avg Days on Lot

26

Based on all 53 2024-2028 Toyota RAV4 Plug-in Hybrid listings in the UT market, the average asking price is $50,614. This listing at $44,898 is $5,716 below the broader UT average (11% below the UT average). This is a wider, all-trim comparison across UT; OAV's price verdict above uses the closer comparable set. Comparable prices in UT range from $43,664 to $57,793. Similar vehicles spend an average of 26 days on dealer lots in this market.

Similar Toyota RAV4 Plug-in Hybrid Listings in UT

8 similar listings shown (closest matches within ±2 model years) (subject trim: SE — compare trims below)