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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota RAV4 Plug-in Hybrid SE

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Vehicle Details

VINJTM7ERAV9TJ014329
TrimSE
Exterior ColorBlack
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeElectric / Unleaded
Inventory Typenew
MSRP$43,809
Days on Lot56

SE

Fair Price
$43,809Mileage not verified

Atlanta, GA 30328

Is this 2026 Toyota RAV4 Plug-in Hybrid SE a good deal?

OAV verdict: Fair Price

Why: Listed at $43,809, comparable market range $42,734–$47,721, based on 39 comparable listings. Days on lot: 56 days (market average 21 days).

Manufacturer MSRPReference

$43,809

This vehicle $43,809 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$43,809 · within market range

Comparable range
$42,734 – $47,721
vs. market
$1,075 above low · $3,912 below high
Comparable vehicles
39

Market Retail Price (MRP™)

$45,228

This vehicle $43,809 · $1,419 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,129

This vehicle $43,809 · $1,320 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data
Faster-than-average sell-through

Similar vehicles recently sold in an estimated 837 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$42,734 – $47,721
Regional Range$42,734 – $48,811

Asbury Automotive

Atlanta, GA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4 Plug-in Hybrid

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 56 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 Plug-in Hybrid SE is listed at $43,809 by asbury automotive in Atlanta, GA 30328. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 39 comparable listings matched to this vehicle, the estimated market range is $42,734 to $47,721. The local market range in GA is $42,734 to $47,721. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 56 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAV9TJ014329 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Plug-in Hybrid Market in GA

GA Market Listings

155

Average Price

$48,508

Price Range

$42,734–$57,377

Avg Days on Lot

21

Based on all 155 2024-2028 Toyota RAV4 Plug-in Hybrid listings in the GA market, the average asking price is $48,508. This listing at $43,809 is $4,699 below the broader GA average (10% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $42,734 to $57,377. Similar vehicles spend an average of 21 days on dealer lots in this market.

Similar Toyota RAV4 Plug-in Hybrid Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)