Vehicle Details
2026 Toyota RAV4 Plug-in Hybrid
SE
Medford, OR 97501
Is this 2026 Toyota RAV4 Plug-in Hybrid SE a good deal?
OAV verdict: Great Deal
Why: Listed at $44,034, comparable market range $44,864–$49,224, based on 15 comparable listings. Days on lot: 45 days (market average 22 days).
Manufacturer MSRPPrimary
$43,949This vehicle $44,034 · $85 (0%) above MSRP
MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.
Market price position
$44,034 · $830 below market low
- Regional range
- $44,864 – $49,224
- vs. market low
- — $830 (2% below)
- Comparable vehicles
- 15
Market Retail Price (MRP™)
$47,044This vehicle $44,034 · $3,010 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$45,155This vehicle $44,034 · $1,121 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 8–37 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Toyota RAV4 Plug-in Hybrid SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota RAV4 Plug-in Hybrid
Listing updated: Jul 28, 2026Listed by a franchise dealer in Medford, OR · On lot for 45 days · VIN verifiable at NHTSA
This new 2026 Toyota RAV4 Plug-in Hybrid SE is listed at $44,034 by lithia auto stores in Medford, OR 97501. It has 3 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 similar vehicles in the Medford market, the estimated market range is $44,864 to $49,224. The local market range in OR is $44,864 to $49,224.
This vehicle has been on the lot for 45 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAV9TJ010989 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota RAV4 Plug-in Hybrid Market in OR
Comparable Vehicles
293
Average Price
$50,170
Price Range
$43,784–$64,697
Avg Days on Lot
22
Based on 293 comparable 2024-2028 Toyota RAV4 Plug-in Hybrid listings in OR, the average asking price is $50,170. This listing at $44,034 is $6,136 below average (12% below market). Comparable prices in OR range from $43,784 to $64,697. Similar vehicles spend an average of 22 days on dealer lots in this market.
Similar Toyota RAV4 Plug-in Hybrid Listings in OR
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SE — compare trims below)
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SE
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