Is the $46,693 price on this 2026 Toyota RAV4 Plug-in Hybrid a good deal?

OAV rates this as Fair Price because the asking price of $46,693 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 Plug-in Hybrid in WI?

Based on 105 comparable listings in WI, the average asking price for a 2024-2028 Toyota RAV4 Plug-in Hybrid is $50,661, with prices ranging from $44,668 to $53,714.

How long does a 2026 Toyota RAV4 Plug-in Hybrid typically stay on dealer lots?

Comparable Toyota RAV4 Plug-in Hybrid listings in WI spend an average of 21 days on dealer lots.

Where is this 2026 Toyota RAV4 Plug-in Hybrid located?

This vehicle is listed in Hudson, WI 54016. VIN: JTM7ERAV7TJ016175. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4 Plug-in Hybrid?

OAV's Price-to-Market analysis estimates the fair market range is $44,983 to $46,979, based on 10 comparable vehicles.

No Photo Available

Vehicle Details

VINJTM7ERAV7TJ016175

TrimSE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeElectric / Unleaded

Inventory Typenew

MSRP$46,693

Days on Lot25

2026 Toyota RAV4 Plug-in Hybrid

Fair Price

$46,693Mileage not verified

Hudson, WI 54016

Is this 2026 Toyota RAV4 Plug-in Hybrid SE a good deal?

OAV verdict: Fair Price

Why: Listed at $46,693, comparable market range $44,983–$46,979, based on 10 comparable listings. Days on lot: 25 days (market average 21 days).

Manufacturer MSRPPrimary

$46,693

This vehicle $46,693 · priced at MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$46,693 · within market range

$44,983comparable$46,979

Regional range: $44,983 – $46,979
vs. market: $1,710 above low · $286 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$45,981

This vehicle $46,693 · $712 (2%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,164

This vehicle $46,693 · $1,529 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 8–37 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$45,059 – $45,059

Regional Range$44,983 – $46,979

Luther Automotive

Hudson, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from luther automotive →

Request availability and out-the-door price

OAV will route your inquiry to Luther Automotive for current availability of this 2026 Toyota RAV4 Plug-in Hybrid SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4 Plug-in Hybrid

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Hudson, WI · On lot for 25 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 Plug-in Hybrid SE is listed at $46,693 by luther automotive in Hudson, WI 54016. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Hudson market, the estimated market range is $44,983 to $46,979. The local market range in WI is $45,059 to $45,059.

This vehicle has been on the lot for 25 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hudson, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Hudson, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAV7TJ016175 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Plug-in Hybrid Market in WI

Comparable Vehicles

105

Average Price

$50,661

Price Range

$44,668–$53,714

Avg Days on Lot

Based on 105 comparable 2024-2028 Toyota RAV4 Plug-in Hybrid listings in WI, the average asking price is $50,661. This listing at $46,693 is $3,968 below average (8% below market). Comparable prices in WI range from $44,668 to $53,714. Similar vehicles spend an average of 21 days on dealer lots in this market.