2026 Toyota RAV4 Plug-in Hybrid XSE
View this vehicle at cma's toyota of martinsburg →Vehicle Details
XSE
Martinsburg, WV 25401
Is this 2026 Toyota RAV4 Plug-in Hybrid XSE a good deal?
OAV verdict: Fair Price
Why: Listed at $54,519, comparable market range $48,744–$54,997, based on 27 comparable listings. Listed 51 days.
Manufacturer MSRPReference
$53,944This vehicle $54,519 · $575 (1%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$54,519 · within market range
- Comparable range
- $48,744 – $54,997
- vs. market
- $5,775 above low · $478 below high
- Comparable vehicles
- 27
Market Retail Price (MRP™)
$51,871This vehicle $54,519 · $2,648 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$52,509This vehicle $54,519 · $2,010 (4%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-21) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 5–22 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Cma's Toyota Of Martinsburg
Martinsburg, WV
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Cma's Toyota Of Martinsburg for current availability of this 2026 Toyota RAV4 Plug-in Hybrid XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota RAV4 Plug-in Hybrid
Listing updated: Sep 21, 2026Listed by a franchise dealer in Martinsburg, WV · On lot for 51 days · VIN verifiable at NHTSA
This new 2026 Toyota RAV4 Plug-in Hybrid XSE is listed at $54,519 by cma's toyota of martinsburg in Martinsburg, WV 25401. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 27 comparable listings matched to this vehicle, the estimated market range is $48,744 to $54,997. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 51 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 21, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Martinsburg, WV suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Martinsburg, WV, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAV4TJ030082 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Toyota RAV4 Plug-in Hybrid Market in WV
WV Market Listings
19
Average Price
$49,453
Price Range
$45,059–$54,519
Avg Days on Lot
25
Based on all 19 2024-2027 Toyota RAV4 Plug-in Hybrid listings in the WV market, the average asking price is $49,453. This listing at $54,519 is $5,066 above the broader WV average (10% above the WV average). This is a wider, all-trim comparison across WV; OAV's price verdict above uses the closer comparable set. Comparable prices in WV range from $45,059 to $54,519. Similar vehicles spend an average of 25 days on dealer lots in this market.
Similar Toyota RAV4 Plug-in Hybrid Listings in WV
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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