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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota RAV4 Plug-in Hybrid SE

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Vehicle Details

VINJTM7ERAV4TJ027148
TrimSE
Exterior ColorWhite
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeElectric / Unleaded
Inventory Typenew
MSRP$44,251
Days on Lot5

SE

Great Deal
$44,251Mileage not verified

Rocky Mount, NC 27804

Is this 2026 Toyota RAV4 Plug-in Hybrid SE a good deal?

OAV verdict: Great Deal

Why: Listed at $44,251, comparable market range $44,822–$46,422, based on 15 comparable listings. Days on lot: 5 days (market average 15 days).

Manufacturer MSRPReference

$44,251

This vehicle $44,251 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$44,251 · $571 below market low

Comparable range
$44,822 – $46,422
vs. market low
— $571 (1% below)
Comparable vehicles
15

Market Retail Price (MRP™)

$45,622

This vehicle $44,251 · $1,371 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,078

This vehicle $44,251 · $827 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 832 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$44,822 – $46,422

Cma's Rocky Mount Toyota

Rocky Mount, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from cma's rocky mount toyota

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4 Plug-in Hybrid

Listing updated: Aug 10, 2026

Listed by a franchise dealer in Rocky Mount, NC · On lot for 5 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 Plug-in Hybrid SE is listed at $44,251 by cma's rocky mount toyota in Rocky Mount, NC 27804. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $44,822 to $46,422. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rocky Mount, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rocky Mount, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM7ERAV4TJ027148 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Plug-in Hybrid Market in NC

NC Market Listings

225

Average Price

$48,984

Price Range

$42,995–$56,840

Avg Days on Lot

15

Based on all 225 2024-2028 Toyota RAV4 Plug-in Hybrid listings in the NC market, the average asking price is $48,984. This listing at $44,251 is $4,733 below the broader NC average (10% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $42,995 to $56,840. Similar vehicles spend an average of 15 days on dealer lots in this market.

Similar Toyota RAV4 Plug-in Hybrid Listings in NC

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)