2026 Toyota RAV4

Listed by a franchise dealer in Medford, OR · On lot for 6 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $36,864 by lithia auto stores in Medford, OR 97501. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 91 similar vehicles in the Medford market, the estimated market range is $37,273 to $41,508. The local market range in OR is $37,273 to $41,508.

This vehicle has been on the lot for 6 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM6DRBV9TJ009001 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in OR

Based on 2,644 comparable 2024-2028 Toyota RAV4 listings in OR, the average asking price is $38,951. This listing at $36,864 is $2,087 below average (5% below market). Comparable prices in OR range from $25,083 to $58,697. Similar vehicles spend an average of 34 days on dealer lots in this market.

Similar Toyota RAV4 Listings in OR

8 comparable vehicles within ±2 model years (subject trim: SE — compare trims below)