Is the $38,653 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as a Great Deal because the asking price of $38,653 is below the typical market range for this vehicle.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in KY spend an average of 30 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Florence, KY 41042. VIN: JTM6DRBV9TD331104. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $39,373 to $41,678, based on 16 comparable listings matched to this vehicle.

2026 Toyota RAV4 SE for Sale in Florence, KY

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Vehicle Details

VINJTM6DRBV9TD331104

TrimSE

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,254

Days on Lot40

Great Deal

$38,653Mileage not verified

Florence, KY 41042

Is this 2026 Toyota RAV4 SE a good deal?

OAV verdict: Great Deal

Why: Listed at $38,653, comparable market range $39,373–$41,678, based on 16 comparable listings. Days on lot: 40 days (market average 30 days).

Manufacturer MSRPReference

$38,254

This vehicle $38,653 · $399 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,653 · $720 below market low

Comparable range: $39,373 – $41,678
vs. market low: — $720 (2% below)
Comparable vehicles: 16

Market Retail Price (MRP™)

$40,526

This vehicle $38,653 · $1,873 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,707

This vehicle $38,653 · $1,054 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-12) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 6–28 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$39,373 – $41,678

Regional Range$37,137 – $41,755

Kerry Toyota

Florence, KY

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from kerry toyota →

Request availability and out-the-door price

OAV will route your inquiry to Kerry Toyota for current availability of this 2026 Toyota RAV4 SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Aug 12, 2026

Listed by a franchise dealer in Florence, KY · On lot for 40 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $38,653 by kerry toyota in Florence, KY 41042. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 16 comparable listings matched to this vehicle, the estimated market range is $39,373 to $41,678. The local market range in KY is $39,373 to $41,678. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 40 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Florence, KY suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Florence, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM6DRBV9TD331104 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in KY

KY Market Listings

754

Average Price

$39,605

Price Range

$24,092–$53,687

Avg Days on Lot

Based on all 754 2024-2028 Toyota RAV4 listings in the KY market, the average asking price is $39,605. This listing at $38,653 is $952 below the broader KY average (2% below the KY average). This is a wider, all-trim comparison across KY; OAV's price verdict above uses the closer comparable set. Comparable prices in KY range from $24,092 to $53,687. Similar vehicles spend an average of 30 days on dealer lots in this market.