Is the $37,453 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as a Great Deal because the asking price of $37,453 is below the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in OR?

Based on 1,438 comparable listings in OR, the average asking price for a 2024-2028 Toyota RAV4 is $40,158, with prices ranging from $25,799 to $54,999.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in OR spend an average of 36 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Eugene, OR 97401. VIN: JTM6DRBV4TJ007110. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $38,230 to $43,574, based on 65 comparable vehicles.

No Photo Available

Vehicle Details

VINJTM6DRBV4TJ007110

TrimXLE

Exterior ColorBlack

DrivetrainFWD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,070

Days on Lot36

2026 Toyota RAV4

XLE

Great Deal

$37,453Mileage not verified

Eugene, OR 97401

Is this 2026 Toyota RAV4 XLE a good deal?

OAV verdict: Great Deal

Why: Listed at $37,453, comparable market range $38,230–$43,574, based on 65 comparable listings. Days on lot: 36 days (market average 36 days).

Manufacturer MSRPPrimary

$38,070

This vehicle $37,453 · $617 (2%) below MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$37,453 · $777 below market low

$38,230comparable$43,574

Regional range: $38,230 – $43,574
vs. market low: — $777 (2% below)
Comparable vehicles: 65

Market Retail Price (MRP™)

$40,902

This vehicle $37,453 · $3,449 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,466

This vehicle $37,453 · $4,013 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 6–20 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,230 – $43,574

Regional Range$38,230 – $44,193

Kendall Automotive Group

Eugene, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from kendall automotive group →

Request availability and out-the-door price

OAV will route your inquiry to Kendall Automotive Group for current availability of this 2026 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Eugene, OR · On lot for 36 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XLE is listed at $37,453 by kendall automotive group in Eugene, OR 97401. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 65 similar vehicles in the Eugene market, the estimated market range is $38,230 to $43,574. The local market range in OR is $38,230 to $43,574.

This vehicle has been on the lot for 36 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Eugene, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eugene, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM6DRBV4TJ007110 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in OR

Comparable Vehicles

1,438

Average Price

$40,158

Price Range

$25,799–$54,999

Avg Days on Lot

Based on 1,438 comparable 2024-2028 Toyota RAV4 listings in OR, the average asking price is $40,158. This listing at $37,453 is $2,705 below average (7% below market). Comparable prices in OR range from $25,799 to $54,999. Similar vehicles spend an average of 36 days on dealer lots in this market.