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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota 4Runner TRD Off-Road Premium

2023 Toyota 4RunnerView this vehicle at lithia auto stores →

Vehicle Details

VINJTERU5JR8P6135624
TrimTRD Off-Road Premium
Exterior ColorRed
Drivetrain4WD
Engine4.0L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot79

TRD Off-Road Premium

Fair Price
$42,59545,067 mi

Medford, OR 97501

Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?

OAV verdict: Fair Price

Why: Listed at $42,595, comparable market range $41,990–$55,184, based on 20 comparable listings. Listed 79 days · longer than most comparable local listings (typical ~15–60 days).

Market price position

$42,595 · within market range

Comparable range
$41,990 – $55,184
vs. market
$605 above low · $12,589 below high
Comparable vehicles
20

Market Retail Price (MRP™)

$48,587

This vehicle $42,595 · $5,992 (12%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$46,460

This vehicle $42,595 · $3,865 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 1246 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$47,552 – $47,726
Regional Range$41,990 – $55,184

Lithia Auto Stores

Medford, OR

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota 4Runner

Listing updated: Aug 29, 2026

Listed by a franchise dealer in Medford, OR · On lot for 79 days · VIN verifiable at NHTSA

This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $42,595 by lithia auto stores in Medford, OR 97501. It has 45,067 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 20 comparable listings matched to this vehicle, the estimated market range is $41,990 to $55,184. The local market range in OR is $47,552 to $47,726. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 79 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR8P6135624 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota 4Runner Market in OR

OR Market Listings

265

Average Price

$45,265

Price Range

$36,948–$57,138

Avg Days on Lot

73

Based on all 265 2021-2025 Toyota 4Runner listings in the OR market, the average asking price is $45,265. This listing at $42,595 is $2,670 below the broader OR average (6% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $36,948 to $57,138. Similar vehicles spend an average of 73 days on dealer lots in this market.

Similar Toyota 4Runner Listings in OR

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Off-Road Premium — compare trims below)