2023 Toyota 4Runner SR5 Premium
Vehicle Details
SR5 Premium
Longmont, CO 80504
Is this 2023 Toyota 4Runner SR5 Premium a good deal?
OAV verdict: Great Deal
Why: Listed at $38,728, comparable market range $39,001–$45,800, based on 33 comparable listings. Days on lot: 65 days (market average 44 days).
Market price position
$38,728 · $273 below market low
- Comparable range
- $39,001 – $45,800
- vs. market low
- — $273 (1% below)
- Comparable vehicles
- 33
Market Retail Price (MRP™)
$42,401This vehicle $38,728 · $3,673 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,337This vehicle $38,728 · $609 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-03) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 12–43 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mcdonald Mazda North
Longmont, CO
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OAV will route your inquiry to Mcdonald Mazda North for current availability of this 2023 Toyota 4Runner SR5 Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota 4Runner
Listing updated: Aug 3, 2026Listed by a franchise dealer in Longmont, CO · On lot for 65 days · VIN verifiable at NHTSA
This used 2023 Toyota 4Runner SR5 Premium is listed at $38,728 by mcdonald mazda north in Longmont, CO 80504. It has 71,853 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 33 comparable listings matched to this vehicle, the estimated market range is $39,001 to $45,800. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 65 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Longmont, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Longmont, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTENU5JR4P6208910 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota 4Runner Market in CO
CO Market Listings
232
Average Price
$45,010
Price Range
$27,998–$71,000
Avg Days on Lot
44
Based on all 232 2021-2025 Toyota 4Runner listings in the CO market, the average asking price is $45,010. This listing at $38,728 is $6,282 below the broader CO average (14% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $27,998 to $71,000. Similar vehicles spend an average of 44 days on dealer lots in this market.
Similar Toyota 4Runner Listings in CO
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR5 Premium — compare trims below)
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