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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota 4Runner SR5 Premium

2023 Toyota 4RunnerView this vehicle at j & m auto sales →

Vehicle Details

VINJTENU5JR2P6192674
TrimSR5 Premium
Exterior ColorSilver
Drivetrain4WD
Engine4.0L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot42

SR5 Premium

Fair Price
$39,99948,952 mi

Roswell, GA 30075

Is this 2023 Toyota 4Runner SR5 Premium a good deal?

OAV verdict: Fair Price

Why: Listed at $39,999, comparable market range $35,493–$46,782, based on 65 comparable listings. Listed 42 days · about typical for comparable local listings (typical ~15–60 days).

Market price position

$39,999 · within market range

Comparable range
$35,493 – $46,782
vs. market
$4,506 above low · $6,783 below high
Comparable vehicles
65

Market Retail Price (MRP™)

$41,138

This vehicle $39,999 · $1,139 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,372

This vehicle $39,999 · $1,373 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1344 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$43,164 – $43,164
Regional Range$35,493 – $46,782

J & M Auto Sales

Roswell, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota 4Runner

Listing updated: Aug 30, 2026

Listed by an independent dealer in Roswell, GA · On lot for 42 days · VIN verifiable at NHTSA

This used 2023 Toyota 4Runner SR5 Premium is listed at $39,999 by j & m auto sales in Roswell, GA 30075. It has 48,952 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 65 comparable listings matched to this vehicle, the estimated market range is $35,493 to $46,782. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 42 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Roswell, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Roswell, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTENU5JR2P6192674 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota 4Runner Market in GA

GA Market Listings

344

Average Price

$44,215

Price Range

$33,425–$55,821

Avg Days on Lot

39

Based on all 344 2021-2025 Toyota 4Runner listings in the GA market, the average asking price is $44,215. This listing at $39,999 is $4,216 below the broader GA average (10% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $33,425 to $55,821. Similar vehicles spend an average of 39 days on dealer lots in this market.

Similar Toyota 4Runner Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR5 Premium — compare trims below)