2024 Toyota 4Runner SR5
View this vehicle at mountain states toyota →Vehicle Details
SR5
Denver, CO 80221
Is this 2024 Toyota 4Runner SR5 a good deal?
OAV verdict: Fair Price
Why: Listed at $39,499, comparable market range $37,998–$47,048, based on 11 comparable listings. Listed 10 days · about typical for comparable local listings (typical ~15–30 days).
Market price position
$39,499 · within market range
- Comparable range
- $37,998 – $47,048
- vs. market
- $1,501 above low · $7,549 below high
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$42,523This vehicle $39,499 · $3,024 (7%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,270This vehicle $39,499 · $229 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-19) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 14–52 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mountain States Toyota
Denver, CO
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Request availability and out-the-door price
OAV will route your inquiry to Mountain States Toyota for current availability of this 2024 Toyota 4Runner SR5 and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota 4Runner
Listing updated: Sep 19, 2026Listed by a franchise dealer in Denver, CO · On lot for 10 days · VIN verifiable at NHTSA
This used 2024 Toyota 4Runner SR5 is listed at $39,499 by mountain states toyota in Denver, CO 80221. It has 34,572 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 11 comparable listings matched to this vehicle, the estimated market range is $37,998 to $47,048. The comparable range in CO is $39,298 to $39,499. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 10 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 19, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Denver, CO suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Toyota 4Runner against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Denver, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTEMU5JR0R6243149 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Toyota 4Runner Market in CO
CO Market Listings
626
Average Price
$53,597
Price Range
$40,529–$65,809
Avg Days on Lot
27
Based on all 626 2022-2026 Toyota 4Runner listings in the CO market, the average asking price is $53,597. This listing at $39,499 is $14,098 below the broader CO average (26% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $40,529 to $65,809. Similar vehicles spend an average of 27 days on dealer lots in this market.
Similar Toyota 4Runner Listings in CO
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR5 — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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