Vehicle Details
2023 Toyota 4Runner
SR5
Harrisonburg, VA 22801
Is this 2023 Toyota 4Runner SR5 a good deal?
OAV verdict: Unscored
Why: Listed at $37,584, comparable market range $37,584–$37,584. Days on lot: 37 days (market average 40 days).
Market price position
$37,584 · only listing at this price
- Regional range
- $37,584 (0 listings)
- vs. market
- Exact match — no spread
- Comparable vehicles
- 0
Market Retail Price (MRP™)
$37,584This vehicle $37,584 · priced at MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$38,682This vehicle $37,584 · $1,098 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–42 days.
What does Demand-Verified mean?
Dick Myers Chrysler Dodge Jeep Ram Fiat
Harrisonburg, VA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Dick Myers Chrysler Dodge Jeep Ram Fiat for current availability of this 2023 Toyota 4Runner SR5 and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota 4Runner
Listing updated: Jul 18, 2026Listed by a franchise dealer in Harrisonburg, VA · On lot for 37 days · VIN verifiable at NHTSA
This used 2023 Toyota 4Runner SR5 is listed at $37,584 by dick myers chrysler dodge jeep ram fiat in Harrisonburg, VA 22801. It has 23,970 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Harrisonburg market, the estimated market range is $37,584 to $37,584.
This vehicle has been on the lot for 37 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Harrisonburg, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Harrisonburg, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTEEU5JR8P5284622 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota 4Runner Market in VA
Comparable Vehicles
1,623
Average Price
$45,110
Price Range
$19,795–$72,719
Avg Days on Lot
40
Based on 1,623 comparable 2021-2025 Toyota 4Runner listings in VA, the average asking price is $45,110. This listing at $37,584 is $7,526 below average (17% below market). Comparable prices in VA range from $19,795 to $72,719. Similar vehicles spend an average of 40 days on dealer lots in this market.
Similar Toyota 4Runner Listings in VA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SR5 — compare trims below)
2024 Toyota 4Runner
SR5
Newport News, VA
2024 Toyota 4Runner
SR5
Williamsburg, VA
2023 Toyota 4Runner
SR5
Norfolk, VA
2023 Toyota 4Runner
SR5
Richmond, VA
2022 Toyota 4Runner
TRD Sport
Norfolk, VA
2022 Toyota 4Runner
TRD Sport
Richmond, VA
2023 Toyota 4Runner
TRD Sport
Hampton, VA
2023 Toyota 4Runner
TRD Sport
Newport News, VA