2023 Toyota 4Runner SR5
View this vehicle at town & country ford of pell city →Vehicle Details
SR5
Pell City, AL 35125
Is this 2023 Toyota 4Runner SR5 a good deal?
OAV verdict: Great Deal
Why: Listed at $30,496, comparable market range $32,353–$42,948, based on 10 comparable listings. Listed 5 days · fresher than most comparable local listings (typical ~15–45 days).
Market price position
$30,496 · $1,857 below market low
- Comparable range
- $32,353 – $42,948
- vs. market low
- — $1,857 (6% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$37,651This vehicle $30,496 · $7,155 (19%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,833This vehicle $30,496 · $1,337 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–42 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Town & Country Ford Of Pell City
Pell City, AL
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OAV will route your inquiry to Town & Country Ford Of Pell City for current availability of this 2023 Toyota 4Runner SR5 and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota 4Runner
Listing updated: Aug 29, 2026Listed by a franchise dealer in Pell City, AL · On lot for 5 days · VIN verifiable at NHTSA
This used 2023 Toyota 4Runner SR5 is listed at $30,496 by town & country ford of pell city in Pell City, AL 35125. It has 113,486 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a RWD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $32,353 to $42,948. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Pell City, AL suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Pell City, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTEEU5JR5P5290085 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota 4Runner Market in AL
AL Market Listings
161
Average Price
$44,446
Price Range
$33,439–$57,462
Avg Days on Lot
43
Based on all 161 2021-2025 Toyota 4Runner listings in the AL market, the average asking price is $44,446. This listing at $30,496 is $13,950 below the broader AL average (31% below the AL average). This is a wider, all-trim comparison across AL; OAV's price verdict above uses the closer comparable set. Comparable prices in AL range from $33,439 to $57,462. Similar vehicles spend an average of 43 days on dealer lots in this market.
Similar Toyota 4Runner Listings in AL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR5 — compare trims below)
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