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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota Corolla LE

2023 Toyota CorollaView this vehicle at morrie's onalaska chevrolet →

Vehicle Details

VINJTDBDMHE1PJ002798
TrimLE
Exterior ColorBlack
Drivetrain4WD
Engine1.8L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typeused
Days on Lot12

LE

Fair Price
$24,99737,175 mi

Onalaska, WI 54650

Is this 2023 Toyota Corolla LE a good deal?

OAV verdict: Fair Price

Why: Listed at $24,997, comparable market range $13,999–$25,998, based on 100 comparable listings. Listed 12 days.

Market price position

$24,997 · within market range

Comparable range
$13,999 – $25,998
vs. market
$10,998 above low · $1,001 below high
Comparable vehicles
100

Market Retail Price (MRP™)

$19,999

This vehicle $24,997 · $4,998 (25%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$21,419

This vehicle $24,997 · $3,578 (17%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-22) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1248 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$13,999 – $25,998

Morrie's Onalaska Chevrolet

Onalaska, WI

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Corolla

Listing updated: Sep 22, 2026

Listed by a franchise dealer in Onalaska, WI · On lot for 12 days · VIN verifiable at NHTSA

This used 2023 Toyota Corolla LE is listed at $24,997 by morrie's onalaska chevrolet in Onalaska, WI 54650. It has 37,175 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 1.8L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 100 comparable listings matched to this vehicle, the estimated market range is $13,999 to $25,998. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 12 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 22, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Onalaska, WI sedans market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota Corolla against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Onalaska, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDBDMHE1PJ002798 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota Corolla Market in WI

WI Market Listings

220

Average Price

$21,769

Price Range

$17,616–$25,037

Avg Days on Lot

47

Based on all 220 2021-2025 Toyota Corolla listings in the WI market, the average asking price is $21,769. This listing at $24,997 is $3,228 above the broader WI average (15% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $17,616 to $25,037. Similar vehicles spend an average of 47 days on dealer lots in this market.

Similar Toyota Corolla Listings in WI

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.