2023 Toyota Prius Limited
View this vehicle at mcdonald mazda south →Vehicle Details
Limited
Littleton, CO 80121
Is this 2023 Toyota Prius Limited a good deal?
OAV verdict: Great Deal
Why: Listed at $32,978. OAV has withheld a market verdict for this listing because its comparable evidence isn't sufficient to score it reliably. Listed 20 days.
Market price position
$32,978 · $1,822 below the market benchmark
- Comparable range
- $34,800 (13 listings)
- vs. market low
- — $1,822 (5% below)
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$34,800This vehicle $32,978 · $1,822 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$32,104This vehicle $32,978 · $874 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 10–35 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mcdonald Mazda South
Littleton, CO
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Mcdonald Mazda South for current availability of this 2023 Toyota Prius Limited and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Prius
Listing updated: Aug 30, 2026Listed by a franchise dealer in Littleton, CO · On lot for 20 days · VIN verifiable at NHTSA
This used 2023 Toyota Prius Limited is listed at $32,978 by mcdonald mazda south in Littleton, CO 80121. It has 19,478 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. OAV has not assigned a reliable comparable market range for this vehicle yet — the available comparable evidence isn't sufficient for a reliable verdict.
This vehicle has been on the lot for 20 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Littleton, CO hatchbacks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Littleton, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU6P3007073 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Prius Market in CO
CO Market Listings
27
Average Price
$28,948
Price Range
$20,515–$33,698
Avg Days on Lot
37
Based on all 27 2021-2025 Toyota Prius listings in the CO market, the average asking price is $28,948. This listing at $32,978 is $4,030 above the broader CO average (14% above the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $20,515 to $33,698. Similar vehicles spend an average of 37 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited — compare trims below)
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