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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota Prius Limited

2023 Toyota PriusView this vehicle at mcdonald mazda south →

Vehicle Details

VINJTDADABU6P3007073
TrimLimited
Exterior ColorBlue
Drivetrain4WD
Engine2.0L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typeused
Days on Lot20

Limited

Great Deal
$32,97819,478 mi

Littleton, CO 80121

Is this 2023 Toyota Prius Limited a good deal?

OAV verdict: Great Deal

Why: Listed at $32,978. OAV has withheld a market verdict for this listing because its comparable evidence isn't sufficient to score it reliably. Listed 20 days.

Market price position

$32,978 · $1,822 below the market benchmark

Comparable range
$34,800 (13 listings)
vs. market low
— $1,822 (5% below)
Comparable vehicles
13

Market Retail Price (MRP™)

$34,800

This vehicle $32,978 · $1,822 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,104

This vehicle $32,978 · $874 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1035 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$34,800 – $34,800

Mcdonald Mazda South

Littleton, CO

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Prius

Listing updated: Aug 30, 2026

Listed by a franchise dealer in Littleton, CO · On lot for 20 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius Limited is listed at $32,978 by mcdonald mazda south in Littleton, CO 80121. It has 19,478 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. OAV has not assigned a reliable comparable market range for this vehicle yet — the available comparable evidence isn't sufficient for a reliable verdict.

This vehicle has been on the lot for 20 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Littleton, CO hatchbacks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Littleton, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU6P3007073 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Market in CO

CO Market Listings

27

Average Price

$28,948

Price Range

$20,515–$33,698

Avg Days on Lot

37

Based on all 27 2021-2025 Toyota Prius listings in the CO market, the average asking price is $28,948. This listing at $32,978 is $4,030 above the broader CO average (14% above the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $20,515 to $33,698. Similar vehicles spend an average of 37 days on dealer lots in this market.

Similar Toyota Prius Listings in CO

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited — compare trims below)