2023 Toyota Prius XLE
Vehicle Details
XLE
Portsmouth, NH 03801
Is this 2023 Toyota Prius XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $31,297, comparable market range $29,327–$31,467, based on 14 comparable listings. Days on lot: 11 days (market average 29 days).
Market price position
$31,297 · within market range
- Regional range
- $29,327 – $31,467
- vs. market
- $1,970 above low · $170 below high
- Comparable vehicles
- 14
Market Retail Price (MRP™)
$30,397This vehicle $31,297 · $900 (3%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$29,662This vehicle $31,297 · $1,635 (6%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 13–35 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mcgovern Toyota Of Portsmouth
Portsmouth, NH
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OAV will route your inquiry to Mcgovern Toyota Of Portsmouth for current availability of this 2023 Toyota Prius XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Prius
Listing updated: Jul 28, 2026Listed by a franchise dealer in Portsmouth, NH · On lot for 11 days · VIN verifiable at NHTSA
This used 2023 Toyota Prius XLE is listed at $31,297 by mcgovern toyota of portsmouth in Portsmouth, NH 03801. It has 20,844 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Portsmouth market, the estimated market range is $29,327 to $31,467.
This vehicle has been on the lot for 11 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Portsmouth, NH hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Portsmouth, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU6P3006800 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Prius Market in NH
Comparable Vehicles
2
Average Price
$30,895
Price Range
$30,493–$31,297
Avg Days on Lot
29
Based on 2 comparable 2021-2025 Toyota Prius listings in NH, the average asking price is $30,895. This listing at $31,297 is $402 above average (1% above market). Comparable prices in NH range from $30,493 to $31,297. Similar vehicles spend an average of 29 days on dealer lots in this market.
Similar Toyota Prius Listings in NH
1 comparable vehicle within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)