2023 Toyota Prius LE

Listed by a franchise dealer in Auburn, ME · On lot for 10 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius LE is listed at $26,999 by emerson toyota in Auburn, ME 04210. It has 41,509 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above the supported comparable range. Based on 13 comparable listings matched to this vehicle, the estimated market range is $25,269 to $26,779. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 23, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Auburn, ME hatchbacks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

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How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
• Fair Price — priced within the comparable range, or below the floor by less than that margin.
• Overpriced — priced above the typical range for comparable vehicles.
• Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Auburn, ME, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU6P3004660 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota Prius Market in ME

Based on all 10 2021-2025 Toyota Prius listings in the ME market, the average asking price is $35,686. This listing at $26,999 is $8,687 below the broader ME average (24% below the ME average). This is a wider, all-trim comparison across ME; OAV's price verdict above uses the closer comparable set. Comparable prices in ME range from $26,999 to $44,478. Similar vehicles spend an average of 130 days on dealer lots in this market.

Similar Toyota Prius Listings in ME

5 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.