2023 Toyota Prius Prime XSE
View this vehicle at gmc of watertown →Vehicle Details
XSE
Watertown, CT 06795
Is this 2023 Toyota Prius Prime XSE a good deal?
OAV verdict: Great Deal
Why: Listed at $26,000, comparable market range $31,770–$37,990, based on 14 comparable listings. Listed 2 days.
Market price position
$26,000 · $5,770 below market low
- Comparable range
- $31,770 – $37,990
- vs. market low
- — $5,770 (18% below)
- Comparable vehicles
- 14
Market Retail Price (MRP™)
$34,880This vehicle $26,000 · $8,880 (25%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$30,698This vehicle $26,000 · $4,698 (15%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-04) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–54 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Gmc Of Watertown
Watertown, CT
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OAV will route your inquiry to Gmc Of Watertown for current availability of this 2023 Toyota Prius Prime XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Prius Prime
Listing updated: Sep 4, 2026Listed by a franchise dealer in Watertown, CT · On lot for 2 days · VIN verifiable at NHTSA
This used 2023 Toyota Prius Prime XSE is listed at $26,000 by gmc of watertown in Watertown, CT 06795. It has 67,193 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 14 comparable listings matched to this vehicle, the estimated market range is $31,770 to $37,990. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 2 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 4, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Watertown, CT hatchbacks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Watertown, CT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACUXP3005067 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota Prius Prime Market in CT
CT Market Listings
15
Average Price
$32,231
Price Range
$23,299–$39,998
Avg Days on Lot
34
Based on all 15 2021-2025 Toyota Prius Prime listings in the CT market, the average asking price is $32,231. This listing at $26,000 is $6,231 below the broader CT average (19% below the CT average). This is a wider, all-trim comparison across CT; OAV's price verdict above uses the closer comparable set. Comparable prices in CT range from $23,299 to $39,998. Similar vehicles spend an average of 34 days on dealer lots in this market.
Similar Toyota Prius Prime Listings in CT
1 similar listing shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.