2024 Toyota Prius Prime XSE
Vehicle Details
XSE
Atlanta, GA 30328
Is this 2024 Toyota Prius Prime XSE a good deal?
OAV verdict: Fair Price
Why: Listed at $33,998, comparable market range $33,495–$36,564, based on 24 comparable listings. Listed 52 days.
Market price position
$33,998 · within market range
- Comparable range
- $33,495 – $36,564
- vs. market
- $503 above low · $2,566 below high
- Comparable vehicles
- 24
Market Retail Price (MRP™)
$35,030This vehicle $33,998 · $1,032 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,032This vehicle $33,998 · $966 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–59 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Asbury Automotive
Atlanta, GA
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OAV will route your inquiry to Asbury Automotive for current availability of this 2024 Toyota Prius Prime XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota Prius Prime
Listing updated: Aug 23, 2026Listed by a franchise dealer in Atlanta, GA · On lot for 52 days · VIN verifiable at NHTSA
This used 2024 Toyota Prius Prime XSE is listed at $33,998 by asbury automotive in Atlanta, GA 30328. It has 36,560 miles on the odometer (dealer-reported, not independently verified by OAV). It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 24 comparable listings matched to this vehicle, the estimated market range is $33,495 to $36,564. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 52 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Atlanta, GA hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU6R3032379 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota Prius Prime Market in GA
GA Market Listings
12
Average Price
$31,193
Price Range
$23,393–$36,998
Avg Days on Lot
32
Based on all 12 2022-2026 Toyota Prius Prime listings in the GA market, the average asking price is $31,193. This listing at $33,998 is $2,805 above the broader GA average (9% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $23,393 to $36,998. Similar vehicles spend an average of 32 days on dealer lots in this market.
Similar Toyota Prius Prime Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE — compare trims below)
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