2026 Toyota Prius Plug-in Hybrid SE
Vehicle Details
SE
Rochester, NY 14623
Is this 2026 Toyota Prius Plug-in Hybrid SE a good deal?
OAV verdict: Great Deal
Why: Listed at $34,772, comparable market range $35,599–$36,519, based on 10 comparable listings. Days on lot: 71 days (market average 59 days).
Manufacturer MSRPReference
$35,424This vehicle $34,772 · $652 (2%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$34,772 · $827 below market low
- Comparable range
- $35,599 – $36,519
- vs. market low
- — $827 (2% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$36,059This vehicle $34,772 · $1,287 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$35,902This vehicle $34,772 · $1,130 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-16) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–86 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bob Johnson Automotive Group
Rochester, NY
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bob Johnson Automotive Group for current availability of this 2026 Toyota Prius Plug-in Hybrid SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota Prius Plug-in Hybrid
Listing updated: Aug 16, 2026Listed by a franchise dealer in Rochester, NY · On lot for 71 days · VIN verifiable at NHTSA
This new 2026 Toyota Prius Plug-in Hybrid SE is listed at $34,772 by bob johnson automotive group in Rochester, NY 14623. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $35,599 to $36,519. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 71 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Rochester, NY hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Toyota Prius Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out). Mileage-aware adjustment is also rolling out — on very high-mileage vehicles OAV withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rochester, NY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU2T3081005 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota Prius Plug-in Hybrid Market in NY
NY Market Listings
186
Average Price
$40,165
Price Range
$31,993–$45,898
Avg Days on Lot
59
Based on all 186 2024-2028 Toyota Prius Plug-in Hybrid listings in the NY market, the average asking price is $40,165. This listing at $34,772 is $5,393 below the broader NY average (13% below the NY average). This is a wider, all-trim comparison across NY; OAV's price verdict above uses the closer comparable set. Comparable prices in NY range from $31,993 to $45,898. Similar vehicles spend an average of 59 days on dealer lots in this market.
Similar Toyota Prius Plug-in Hybrid Listings in NY
8 similar listings shown (closest matches within ±2 model years) (subject trim: SE — compare trims below)
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