2023 Toyota Prius Prime XSE
Vehicle Details
XSE
Roxbury Township, NJ 07852
Is this 2023 Toyota Prius Prime XSE a good deal?
OAV verdict: Fair Price
Why: Listed at $30,672, comparable market range $29,588–$33,493, based on 12 comparable listings. Days on lot: 4 days (market average 35 days).
Market price position
$30,672 · within market range
- Comparable range
- $29,588 – $33,493
- vs. market
- $1,084 above low · $2,821 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$31,541This vehicle $30,672 · $869 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$30,640This vehicle $30,672 · $32 (0%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-03) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 10–45 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Towne Toyota
Roxbury Township, NJ
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Request availability and out-the-door price
OAV will route your inquiry to Towne Toyota for current availability of this 2023 Toyota Prius Prime XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Prius Prime
Listing updated: Aug 3, 2026Listed by a franchise dealer in Roxbury Township, NJ · On lot for 4 days · VIN verifiable at NHTSA
This used 2023 Toyota Prius Prime XSE is listed at $30,672 by towne toyota in Roxbury Township, NJ 07852. It has 29,724 miles on the odometer (dealer-reported, not independently verified by OAV). It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $29,588 to $33,493. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 4 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Roxbury Township, NJ hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Roxbury Township, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU2P3005273 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Prius Prime Market in NJ
NJ Market Listings
29
Average Price
$27,539
Price Range
$16,799–$34,998
Avg Days on Lot
35
Based on all 29 2021-2025 Toyota Prius Prime listings in the NJ market, the average asking price is $27,539. This listing at $30,672 is $3,133 above the broader NJ average (11% above the NJ average). This is a wider, all-trim comparison across NJ; OAV's price verdict above uses the closer comparable set. Comparable prices in NJ range from $16,799 to $34,998. Similar vehicles spend an average of 35 days on dealer lots in this market.
Similar Toyota Prius Prime Listings in NJ
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE — compare trims below)
2023 Toyota Prius Prime
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Burlington, NJ
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South Brunswick Township, NJ
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Wayne, NJ
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Middle Township, NJ