Is the $27,995 price on this 2023 Toyota Prius a good deal?

OAV rates this as Fair Price because the asking price of $27,995 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Prius in AL?

Based on 64 comparable listings in AL, the average asking price for a 2021-2025 Toyota Prius is $31,129, with prices ranging from $18,995 to $37,388.

How long does a 2023 Toyota Prius typically stay on dealer lots?

Comparable Toyota Prius listings in AL spend an average of 45 days on dealer lots.

Where is this 2023 Toyota Prius located?

This vehicle is listed in Fort Payne, AL 35967. VIN: JTDACAAU6P3005067. Mileage: 19,213 miles.

No Photo Available

Vehicle Details

VINJTDACAAU6P3005067

TrimXLE

Exterior ColorWhite

DrivetrainFWD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot138

2023 Toyota Prius

XLE

Unscored

$27,99519,213 mi

Fort Payne, AL 35967

Is this 2023 Toyota Prius XLE a good deal?

OAV verdict: Unscored

Why: Listed at $27,995, comparable market range $27,995–$27,995. Days on lot: 138 days (market average 45 days).

Market price position

$27,995 · only listing at this price

$27,995 — single data point

Regional range: $27,995 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$27,995

This vehicle $27,995 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$29,739

This vehicle $27,995 · $1,744 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-23) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–35 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 3.9x longer than typical for similar vehicles (cohort sells in 12–35 days; this one is at 138). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Donohoo Chevrolet

Fort Payne, AL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from donohoo chevrolet →

Request availability and out-the-door price

OAV will route your inquiry to Donohoo Chevrolet for current availability of this 2023 Toyota Prius XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Prius

Listing updated: Jul 23, 2026

Listed by a franchise dealer in Fort Payne, AL · On lot for 138 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius XLE is listed at $27,995 by donohoo chevrolet in Fort Payne, AL 35967. It has 19,213 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Fort Payne market, the estimated market range is $27,995 to $27,995.

This vehicle has been on the lot for 138 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fort Payne, AL hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fort Payne, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACAAU6P3005067 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Market in AL

Comparable Vehicles

Average Price

$31,129

Price Range

$18,995–$37,388

Avg Days on Lot

Based on 64 comparable 2021-2025 Toyota Prius listings in AL, the average asking price is $31,129. This listing at $27,995 is $3,134 below average (10% below market). Comparable prices in AL range from $18,995 to $37,388. Similar vehicles spend an average of 45 days on dealer lots in this market.