Is the $23,999 price on this 2023 Toyota Prius a good deal?

OAV rates this as Fair Price because the asking price of $23,999 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Prius in AL?

Based on 46 comparable listings in AL, the average asking price for a 2021-2025 Toyota Prius is $30,935, with prices ranging from $18,995 to $37,246.

How long does a 2023 Toyota Prius typically stay on dealer lots?

Comparable Toyota Prius listings in AL spend an average of 53 days on dealer lots.

Where is this 2023 Toyota Prius located?

This vehicle is listed in Pelham, AL 35124. VIN: JTDACAAU5P3008428. Mileage: 59,911 miles.

What is the fair market price range for this 2023 Toyota Prius?

OAV's Price-to-Market analysis estimates the fair market range is $23,999 to $23,999, based on available comparable vehicles.

No Photo Available

Vehicle Details

VINJTDACAAU5P3008428

TrimLE

Exterior ColorGray

DrivetrainFWD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot32

2023 Toyota Prius

Unscored

$23,99959,911 mi

Pelham, AL 35124

Is this 2023 Toyota Prius LE a good deal?

OAV verdict: Unscored

Why: Listed at $23,999, comparable market range $23,999–$23,999. Days on lot: 32 days (market average 53 days).

Market price position

$23,999 · only listing at this price

$23,999 — single data point

Regional range: $23,999 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$23,999

This vehicle $23,999 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$25,051

This vehicle $23,999 · $1,052 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-15) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–51 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$28,990 – $28,990

Enterprise Car Sales Birmingham

Pelham, AL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from enterprise car sales birmingham →

Request availability and out-the-door price

OAV will route your inquiry to Enterprise Car Sales Birmingham for current availability of this 2023 Toyota Prius LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Prius

Listing updated: Jul 15, 2026

Listed by an independent dealer in Pelham, AL · On lot for 32 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius LE is listed at $23,999 by enterprise car sales birmingham in Pelham, AL 35124. It has 59,911 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Pelham market, the estimated market range is $23,999 to $23,999.

This vehicle has been on the lot for 32 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Pelham, AL hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Pelham, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACAAU5P3008428 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Market in AL

Comparable Vehicles

Average Price

$30,935

Price Range

$18,995–$37,246

Avg Days on Lot

Based on 46 comparable 2021-2025 Toyota Prius listings in AL, the average asking price is $30,935. This listing at $23,999 is $6,936 below average (22% below market). Comparable prices in AL range from $18,995 to $37,246. Similar vehicles spend an average of 53 days on dealer lots in this market.