2023 Nissan Armada Platinum
Image from the dealer's site. OAV does not own, control, or store dealer images.View this vehicle at John Thornton Buick Gmc →Vehicle Details
Platinum
Price from the dealer. OAV has not verified whether it includes all dealer-required fees. Ask the dealer for a written out-the-door price.
Carrollton, GA 30117
Is this 2023 Nissan Armada Platinum a good deal?
OAV verdict: Fair Price
Why: Listed at $40,413, comparable market range $28,995–$49,644, based on 78 comparable listings.
The verdict judges the asking price only. It does not assess the vehicle's condition, history, fees or total purchase cost.
Market context (not a verdict input): Listed 52 days.
Market price position
$40,413 · within market range
- Comparable range
- $28,995 – $49,644
- vs. market
- $11,418 above low · $9,231 below high
- Comparable vehicles
- 78
Market Retail Price (MRP™)
$39,320This vehicle $40,413 · $1,093 (3%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$42,859This vehicle $40,413 · $2,446 (6%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-10-03) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 19–58 days.
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
John Thornton Buick Gmc
Carrollton, GA
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Request availability and out-the-door price
OAV will route your inquiry to John Thornton Buick Gmc for current availability of this 2023 Nissan Armada Platinum and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Nissan Armada
Listing updated: Oct 3, 2026Listed by a franchise dealer in Carrollton, GA · On lot for 52 days · VIN verifiable at NHTSA
This used 2023 Nissan Armada Platinum is listed at $40,413 by John Thornton Buick Gmc in Carrollton, GA 30117. It has 39,734 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a RWD drivetrain with a 5.6L V8 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 78 comparable listings matched to this vehicle, the estimated market range is $28,995 to $49,644. The local comparable range around Carrollton, GA is $40,998 to $45,493; the local cohort is drawn around this dealer's market and can include listings across a state line. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 52 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Oct 3, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Carrollton, GA suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
Price history
Asking-price changes for this listing over the last 90 days at this dealer.
- · Increased $1,048 (+2.7%)$40,413
- · Reduced $459 (−1.2%)$39,365
- · Reduced $834 (−2.1%)$39,824
- · Reduced $1,098 (−2.6%)$40,658
- · Reduced $651 (−1.5%)$41,756
- · Reduced $454 (−1.1%)$42,407
- · Reduced $2,020 (−4.5%)$42,861
- First seen Aug 11, 2026 at $44,881$44,881
Down $4,468 (−10%) across 7 price changes; current asking price as of Oct 3, 2026.
Based on observations of this listing. Dates reflect when a change was first observed; the dealer's own records may differ.
How this deal is rated
OAV compares this 2023 Nissan Armada against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Carrollton, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JN8AY2DA9P9402685 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Nissan Armada Market in GA
GA Market Listings
119
Average Price
$38,279
Price Range
$27,074–$62,417
Avg Days on Lot
89
Based on all 119 2021-2025 Nissan Armada listings in the GA market, the average asking price is $38,279. This listing at $40,413 is $2,134 above the broader GA average (6% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $27,074 to $62,417. Similar vehicles spend an average of 89 days on dealer lots in this market.
Similar Nissan Armada Listings in GA
8 similar listings shown (closest matches by model year and mileage) (subject trim: Platinum — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
Image from the dealer's site. OAV does not own, control, or store dealer images.
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