Is the $38,009 price on this 2026 Subaru BRZ a good deal?

OAV rates this as Fair Price because the asking price of $38,009 is within the typical market range for this vehicle.

How long does a 2026 Subaru BRZ typically stay on dealer lots?

Comparable Subaru BRZ listings in TX spend an average of 61 days on dealer lots.

Where is this 2026 Subaru BRZ located?

This vehicle is listed in Houston, TX 77074. VIN: JF1ZDBS1XT9702698. Mileage: mileage not reported.

What is the fair market price range for this 2026 Subaru BRZ?

OAV's Price-to-Market analysis estimates the fair market range is $37,867 to $41,921, based on 14 comparable listings matched to this vehicle.

2026 Subaru BRZ tS for Sale in Houston, TX

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Vehicle Details

VINJF1ZDBS1XT9702698

TrimtS

Exterior ColorSilver

DrivetrainRWD

Engine2.4L H4

TransmissionManual

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$40,256

Days on Lot26

Fair Price

$38,009Mileage not verified

Houston, TX 77074

Is this 2026 Subaru BRZ tS a good deal?

OAV verdict: Fair Price

Why: Listed at $38,009, comparable market range $37,867–$41,921, based on 14 comparable listings. Days on lot: 26 days (market average 61 days).

Manufacturer MSRPReference

$40,256

This vehicle $38,009 · $2,247 (6%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,009 · within market range

Comparable range: $37,867 – $41,921
vs. market: $142 above low · $3,912 below high
Comparable vehicles: 14

Market Retail Price (MRP™)

$39,894

This vehicle $38,009 · $1,885 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,858

This vehicle $38,009 · $1,849 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window

Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 14–47 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$37,867 – $38,101

Regional Range$37,867 – $41,921

Team Gillman

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from team gillman →

Request availability and out-the-door price

OAV will route your inquiry to Team Gillman for current availability of this 2026 Subaru BRZ tS and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Subaru BRZ

Listing updated: Aug 10, 2026

Listed by a franchise dealer in Houston, TX · On lot for 26 days · VIN verifiable at NHTSA

This new 2026 Subaru BRZ tS is listed at $38,009 by team gillman in Houston, TX 77074. The exterior color is Silver. It features a RWD drivetrain with a 2.4L H4 engine and Manual transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 comparable listings matched to this vehicle, the estimated market range is $37,867 to $41,921. The local market range in TX is $37,867 to $38,101. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 26 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX coupes market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Subaru BRZ against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JF1ZDBS1XT9702698 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Subaru BRZ Market in TX

TX Market Listings

Average Price

$37,638

Price Range

$23,200–$41,523

Avg Days on Lot

Based on all 83 2024-2028 Subaru BRZ listings in the TX market, the average asking price is $37,638. This listing at $38,009 is $371 above the broader TX average (1% above the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $23,200 to $41,523. Similar vehicles spend an average of 61 days on dealer lots in this market.